Why Ford is done selling the 2022 Maverick?
The Ford Maverick, a compact pickup truck that made waves in the automotive market, has officially reached the end of its sales cycle for the 2022 model year. This decision has left many enthusiasts and potential buyers wondering why Ford has chosen to discontinue sales of this popular vehicle. In this article, we’ll explore the reasons behind this move and what it means for the future of the Maverick lineup.
High Demand and Limited Supply
One of the primary reasons Ford has stopped selling the 2022 Maverick is the overwhelming demand for the vehicle. The Maverick, with its affordable price point, hybrid powertrain, and compact size, quickly became a favorite among buyers looking for a versatile and fuel-efficient truck. However, this popularity created a supply chain challenge, as Ford struggled to keep up with the high volume of orders.
Ford’s production facilities faced constraints due to global supply chain issues, including shortages of critical components like semiconductors. These challenges made it difficult to meet the demand for the Maverick, leading to long wait times for customers and ultimately prompting Ford to close orders for the 2022 model year.
Focus on the 2023 Model Year
Another reason for halting sales of the 2022 Maverick is Ford’s strategic shift to focus on the 2023 model year. Automakers often transition to newer models to incorporate updates, improvements, and new features that enhance the vehicle’s appeal. By concentrating on the 2023 Maverick, Ford can ensure that customers receive the latest technology and design enhancements.
Additionally, this move allows Ford to streamline its production processes and allocate resources more effectively, ensuring that the next iteration of the Maverick meets customer expectations and maintains its competitive edge in the market.
What This Means for Maverick Fans
For those who missed out on purchasing the 2022 Maverick, there’s good news: the 2023 Maverick is already generating excitement with its anticipated updates and continued focus on affordability and efficiency. Here’s what potential buyers can look forward to:
- Improved availability as Ford addresses supply chain challenges.
- Potential new features and trims to cater to a broader audience.
- Continued emphasis on hybrid and fuel-efficient options.
While it may be disappointing for some to see the 2022 Maverick no longer available, the future of the Maverick lineup looks promising, with Ford committed to meeting the needs of its customers.
Conclusion
The decision to stop selling the 2022 Ford Maverick is a reflection of the vehicle’s immense popularity and the challenges of balancing demand with production capabilities. By shifting focus to the 2023 model year, Ford is positioning itself to deliver an even better product to its customers. If you’re in the market for a compact, efficient, and versatile truck, the Maverick remains a strong contender—just in its latest iteration.
Frequently Asked Questions
Why is Ford recalling the Maverick?
Ford is recalling nearly 273,000 vehicles for a possible 12-volt battery defect that, when present, can cause the vehicle to lose drive power. The recall specifically covers Ford Bronco Sports from model years 2021-2023, and Ford Maverick pickups from model year 2022 and 2023.
How much is the 2025 Ford Maverick going to cost?
$27,890
The price of the 2025 Ford Maverick starts at $27,890 and goes up to $42,090 depending on the trim and options.
What are the cons of the 2024 Ford Maverick?
If utility on a budget is a priority, the 2024 Ford Maverick is a solid choice. It offers up either hybrid or turbocharged engines, a good-size bed, and lots of interior space. The downside is that even though it's a car-based vehicle, the ride and… handling are a little too trucky for some.
Is the Ford Maverick selling well?
Ford struck gold when it brought the Maverick nameplate back for the 2022 model year, and the little truck shows no signs of slowing down. In fact, Ford hybrid sales are booming in 2024, led by the Maverick with 26,061 units sold in the first four months of the year.
Where is the 2024 Ford Maverick built?
Drivetrain Specifications
| Engine | 2.5-liter FHEV (Optional) | 2.0L EcoBoost® (Standard) |
|---|---|---|
| Manufacturing Location | Chihuahua, Mexico | Cleveland, Ohio and Valencia, Spain |
| Intake Manifold | Composite | Composite |
| Exhaust Manifold | Integrated | Integrated |
| Valvetrain | DOHC, IVCT | DOHC, Ti-VCT |
Will there be a 2024 Ford Maverick?
A range of engine and trim choices allow you to tailor your 2024 Ford Maverick precisely how you want it. Four doors and five seats make this compact Ford truck ideal for families looking for adventures and fuel economy. Trim levels of the 2024 Ford Maverick are as follows: 2024 Ford Maverick XL.
Is there going to be a 2025 Ford Maverick?
Handling challenging terrain and inclement weather gets easier for Maverick Hybrid customers with an all-wheel drive option new for 2025 that now has an optional package doubling towing capacity.
Do Ford Mavericks hold their value?
A 2022 Ford Maverick has depreciated $1,989 or 8% in the last 3 years and has a current resale value of $20,501 and trade-in value of $17,502. The 2022 Ford Maverick is in the top 10% for depreciation among all 2022 Pickups.
Why did Ford stop making Maverick?
Because the Maverick is very low profit margin and they would all rather sell SUVs and larger pickup trucks at a far higher profit margin. Ford is trying to get people interested in pickup trucks and in Ford generally. They're trying to get lifelong customers out of this.
Why is the Maverick so popular?
Why is the Ford Maverick so popular? The Ford Maverick's popularity stems from its innovative design that combines the utility of a pickup truck with the maneuverability of a compact vehicle. Trade in your old vehicle to receive a competitive offer and make your purchase of the new Ford Maverick even more affordable.
