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Why is Ford dropping the EcoSport?

Ford Motor Company has announced that it will be discontinuing the EcoSport, a compact SUV that has been part of its lineup since 2018. This decision comes as the automaker shifts its focus towards larger, more profitable vehicles in the North American market.


Reasons for Dropping the EcoSport


There are several key reasons why Ford is dropping the EcoSport from its lineup:



  • Declining Sales: The EcoSport has struggled to gain traction in the highly competitive compact SUV segment, with sales declining in recent years.

  • Shift Towards Larger Vehicles: Ford is prioritizing the development and production of larger, more profitable SUVs and trucks, which are in high demand in the North American market.

  • Lack of Competitiveness: The EcoSport was seen as outdated and lacking in features and technology compared to its rivals in the compact SUV segment.

  • Streamlining the Lineup: By discontinuing the EcoSport, Ford can focus its resources on its more successful and popular models, such as the Escape, Explorer, and Expedition.


The decision to drop the EcoSport is part of Ford's broader strategy to reshape its product lineup and focus on its core strengths in the North American market.


Impact on Consumers


The discontinuation of the EcoSport will have a direct impact on consumers who were considering the compact SUV as an option. Customers who were interested in the EcoSport will now have to look elsewhere in Ford's lineup or consider competitors in the compact SUV segment.


However, Ford's decision to focus on larger, more profitable vehicles may also benefit consumers in the long run, as the automaker can invest more resources into developing and improving its more popular models.


Conclusion


Ford's decision to drop the EcoSport from its lineup is a strategic move to streamline its product offerings and focus on its core strengths in the North American market. While the discontinuation of the EcoSport may disappoint some consumers, it aligns with the automaker's broader strategy to prioritize larger, more profitable vehicles.

What Ford is replacing the EcoSport?


Puma compact
Ford has confirmed that its Puma compact SUV will be available in SA in October, replacing the popular EcoSport that has been discontinued worldwide.



What is the disadvantage of EcoSport?


Being a sub-four meter compact SUV, the Ecosport falls a bit short in terms of in-cabin space. While the feel in front seats is fantastic, the rear bench feels a bit cramped with limited legroom and knee room, making it a bit uncomfortable for long runs.



Is the Ford EcoSport coming back?


Ford Ecosport India – New details
This means that we would not see the Ecosport, Aspire and Freestyle will not make a comeback in India. Additionally, Ford has already sold its Sanad plant where it used to manufacture some of its affordable cars.



Do they make a 2024 Ford EcoSport?


The 2024 Ford EcoSport is back and making a statement. Ford has been known for its rugged trucks and SUVs but the EcoSport carves a niche in the subcompact crossover segment by offering practicality affordability and style.



Is there a 2024 EcoSport?


The new 2024 EcoSport doesn't just live up to its predecessors—it surpasses expectations with new features fresh design updates and a fun driving experience that's great for city commuters and small families alike. If you're considering a subcompact SUV this year then the 2024 Ford EcoSport deserves a good hard look.



Has Ford fixed the EcoBoost problems?


Has Ford fixed these Issues? Ford US issued a recall in December 2023 for certain models related to the wet belt. Ford claim to have released a revised version of the engine which promises to fix the issues related to coolant leakage, by making changes to the cylinder head, hoses and seals.



Why did Ford discontinue EcoSport?


Ford announced it would cease offering the EcoSport to American consumers after mid-2022. Steadily declining sales were to blame for the EcoSport's fall from grace, but it was never a strong seller from the onset.



How long will EcoSport last?


First, let's answer the central question - how long do Ford EcoSports last? According to motorandwheels.com, a typical Ford EcoSport will last around 100,000 miles with excellent care.



Is a Ford EcoSport a reliable car?


The Ford EcoSport scores 77 on our Reliability Index, which places it slightly below average compared to other SUVs in its category. This score reflects a mix of reasonable reliability, balanced against some higher repair costs and the potential for issues as the vehicle ages.



What is the major problem of Ford EcoSport?


Transmission Problems
One recurrent concern among owners revolves around transmission issues. Some drivers have reported experiencing rough shifting, delayed response, or even complete transmission failure. While the severity varies, these problems can greatly impact the vehicle's performance and safety.


Kevin's Auto

Kevin Bennett

Company Owner

Kevin Bennet is the founder and owner of Kevin's Autos, a leading automotive service provider in Australia. With a deep commitment to customer satisfaction and years of industry expertise, Kevin uses his blog to answer the most common questions posed by his customers. From maintenance tips to troubleshooting advice, Kevin's articles are designed to empower drivers with the knowledge they need to keep their vehicles running smoothly and safely.