Why is the Acura NSX being discontinued?
The Acura NSX, a beloved sports car that has captivated enthusiasts for over three decades, is being discontinued. This iconic vehicle, known for its innovative design and impressive performance, will no longer be produced, marking the end of an era for the Japanese luxury brand.
The Rise and Fall of the Acura NSX
The Acura NSX, first introduced in 1990, was a groundbreaking sports car that challenged the dominance of established European supercars. Designed with input from legendary Formula One driver Ayrton Senna, the NSX boasted a mid-engine layout, a lightweight aluminum body, and a high-revving V6 engine that delivered exhilarating performance.
Over the years, the NSX evolved, with the second-generation model debuting in 2016 with a hybrid powertrain and advanced technology. However, despite its impressive capabilities, the NSX struggled to find a significant customer base, with sales falling short of expectations.
Reasons for the Discontinuation
There are several factors that have contributed to the decision to discontinue the Acura NSX:
- Declining Sales: The NSX has never been a high-volume seller, and in recent years, its sales have dwindled, making it increasingly difficult to justify the investment required to keep the model in production.
- Changing Market Preferences: The sports car segment has seen a shift in consumer preferences, with a growing demand for SUVs and crossovers. This has made it challenging for the NSX to compete in a market that is increasingly focused on utility and practicality.
- Technological Advancements: The automotive industry is rapidly evolving, with a focus on electrification and autonomous driving technologies. The NSX's hybrid powertrain was innovative when it was introduced, but it may have struggled to keep up with the pace of technological change.
Despite the discontinuation, the Acura NSX will be remembered as a true icon of the sports car world, a testament to the brand's engineering prowess and a symbol of the company's commitment to innovation.
Why did Acura discontinue the NSX?
The NSX failed to sell in high numbers because exceptional engineering met a weak market fit: expensive, complex hybrid performance from a non-exotic badge produced a car that neither satisfied purist drivers nor satisfied prestige buyers, while overall demand for low-volume sports cars declined.
What will replace NSX?
Acura Is Working on an All-Electric Sports Car to Replace the NSX.
Will there be a 2025 Acura NSX?
No, there is no 2025 Acura NSX model; the last model year was 2022, and Acura is planning a next-generation, all-electric sports car to eventually replace the NSX, though its release date has not been set. While some outlets have released concept or speculative videos and articles about a "2025" model, these are not based on an official release.
You can watch this video to learn more about the previous generation Acura NSX: 53sPoloToYouTube · Aug 21, 2024
- The previous generation of the NSX was produced from 2017 to 2022.
- Acura has confirmed it is developing an all-electric sports car to eventually replace the NSX, but it is not available as a 2025 model.
This video discusses the upcoming all-electric replacement for the NSX: 46sCreatch & CarsYouTube · Aug 25, 2024
Was the Acura NSX a flop?
It was received with near unanimous praise from the automotive media, but ultimately the NSX struggled to find buyers for the majority of its 15-year production run. In this episode of “Revelations,” Hagerty's Jason Cammisa takes us through the history of the original NSX.
