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Why is Toyota Hiace not in USA?


The Toyota Hiace is a globally popular van known for its reliability, spacious interior, and versatility. Despite its success in markets across Asia, Europe, and Australia, the Hiace is notably absent from the United States. This article explores the reasons behind its unavailability and what it means for American consumers.


1. Compliance with U.S. Safety and Emissions Standards


One of the primary reasons the Toyota Hiace is not sold in the U.S. is its inability to meet the stringent safety and emissions regulations required by the National Highway Traffic Safety Administration (NHTSA) and the Environmental Protection Agency (EPA). These regulations include:



  • Advanced crash safety standards, such as specific airbag configurations and crash test requirements.

  • Stringent emissions standards aimed at reducing greenhouse gas emissions and pollutants.

  • Requirements for onboard diagnostic systems that comply with U.S. standards.


Adapting the Hiace to meet these regulations would require significant redesigns, which could increase production costs and make the vehicle less competitive in the U.S. market.


2. Market Demand and Competition


The U.S. market for vans is dominated by domestic brands like Ford and Chevrolet, as well as other international players like Mercedes-Benz with its Sprinter van. These vehicles are already well-established and cater to both commercial and personal use. Toyota may have determined that introducing the Hiace would not yield sufficient market share to justify the investment.


Additionally, American consumers often prefer larger vehicles, such as full-size vans and SUVs, which may make the Hiace less appealing compared to its competitors.


3. Focus on Other Models


Toyota has chosen to focus its U.S. lineup on models that are more aligned with American preferences, such as the Toyota Sienna minivan and its range of SUVs and trucks. These vehicles are designed specifically for the U.S. market and already meet local regulations, making them a safer bet for Toyota's investment and marketing efforts.


4. Import Tariffs and Costs


Importing the Hiace to the U.S. would involve additional costs, including tariffs and shipping expenses. These costs could make the Hiace less competitively priced compared to locally manufactured vans. Toyota may have decided that these financial barriers outweigh the potential benefits of introducing the Hiace to the U.S. market.


Conclusion


While the Toyota Hiace remains a favorite in many parts of the world, its absence in the U.S. is due to a combination of regulatory challenges, market dynamics, and Toyota's strategic focus. For American consumers seeking a reliable van, Toyota offers alternatives like the Sienna, which is tailored to meet U.S. standards and preferences. Although the Hiace may not be available stateside, its reputation as a dependable workhorse continues to thrive globally.


Frequently Asked Questions

What is Hilux called in the USA?


Toyota Hilux
Also calledToyota Pickup (United States, 1972–1995)
ProductionMarch 1968 – present
Body and chassis
ClassCompact pickup truck (1968–2004) Mid-size pickup truck (2004–present)



How much is a HiAce car in the US?


All Toyota HiAce pricing and specs

YearPrice From*Price To*
2022$31,790$55,330
2021$25,080$72,710
2020$23,210$73,480
2019$16,940$71,720



Why doesn t Toyota sell the HiAce in the US?


One of the most popular theories is that the HiAce wouldn't pass U.S. safety regulations. First on the market in 1967, The HiAce has sported a cab-over design for most of its existence. This puts the cabin above the front axle.



What is a Toyota HiAce called in America?


Toyota LiteAce. The Toyota LiteAce and TownAce are a line of light commercial and derivative passenger vans produced by the Japanese car manufacturer Toyota.



Why is Toyota Hilux not available in USA?


Toyota's past struggles to break into the light-truck segment in the US market, particularly against American manufacturers, have led to focused marketing efforts on the Tacoma. This strategy, paired with the complexities of importing, has meant that the company has not prioritized bringing the Hilux to the US.



Can I get a Toyota HiAce in USA?


Despite the fact that the United States never got to see a new HiAce as it was originally sold, that doesn't mean it's entirely absent. The imported cars market has exploded in popularity as more formerly off-limits cars reach the prerequisite vintage to be sent overseas, and the HiAce is no exception.



Why is there no HiAce in the USA?


There is not a definitive answer to why this is, as Toyota has not specified. But there has been some speculation over the years. One of the most popular theories is that the HiAce wouldn't pass U.S. safety regulations. First on the market in 1967, The HiAce has sported a cab-over design for most of its existence.



Why is there no Toyota HiAce in the US?


There is not a definitive answer to why this is, as Toyota has not specified. But there has been some speculation over the years. One of the most popular theories is that the HiAce wouldn't pass U.S. safety regulations. First on the market in 1967, The HiAce has sported a cab-over design for most of its existence.



Why did they stop making Toyota HiAce?


But as far as I've understood, they had to stop selling it after emission regulations got stricter and Toyota didn't want to spend more money updating an aging model. It was replaced with the ProAce which is indeed made in collaboration with Stellantis.



Why is the Toyota Hilux so cheap?


One reason the Hilux Champ doesn't cost much is the utter bare-bones nature of the truck. This is first and foremost a commercial vehicle, closer to the chassis cab Ford F-350 box truck you rent at U-Haul in terms of features and amenities than anything Toyota sells to the U.S. consumer.


Kevin's Auto

Kevin Bennett

Company Owner

Kevin Bennet is the founder and owner of Kevin's Autos, a leading automotive service provider in Australia. With a deep commitment to customer satisfaction and years of industry expertise, Kevin uses his blog to answer the most common questions posed by his customers. From maintenance tips to troubleshooting advice, Kevin's articles are designed to empower drivers with the knowledge they need to keep their vehicles running smoothly and safely.