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Why was the Ford Fiesta discontinued?

The Ford Fiesta, a once-popular subcompact car, was discontinued in the United States in 2019 after a long and successful run. The decision to discontinue the Fiesta was driven by a shift in consumer preferences towards larger vehicles, as well as Ford's strategic focus on more profitable models.


Changing Consumer Preferences


Over the past decade, the demand for small, fuel-efficient cars like the Fiesta has declined in the U.S. market. Consumers have increasingly favored larger vehicles, such as SUVs and crossovers, which offer more space, comfort, and perceived safety. This shift in consumer preferences has made it increasingly difficult for automakers to justify the investment required to develop and market small cars, leading many manufacturers to discontinue their subcompact offerings.


Ford's Strategic Shift


In addition to the changing market dynamics, Ford's decision to discontinue the Fiesta was also part of a broader strategic shift within the company. Ford has been focusing its efforts on more profitable and higher-margin vehicles, such as its popular F-150 pickup truck and SUV models. This strategic realignment has led the company to phase out its smaller, less profitable models, including the Fiesta, in order to allocate resources towards the development and production of its more lucrative offerings.


The Fiesta's Legacy


Despite its discontinuation, the Ford Fiesta left a lasting impact on the automotive industry. The Fiesta was known for its nimble handling, fuel efficiency, and affordable price point, making it a popular choice among budget-conscious consumers. While the Fiesta may no longer be available in the U.S. market, its legacy continues to influence the design and development of other subcompact vehicles, as automakers strive to meet the evolving needs and preferences of today's car buyers.

How many miles will a Ford Fiesta last?


Motor and Wheels estimates that Ford Fiestas can last up to 200,000 miles with proper maintenance and conscientious use. Most people don't drive their cars past 150,000 miles anyway, so you'll probably have a few thousand miles left on your used Ford Fiesta before it breaks down.



Is Fiesta coming back?


Ford is researching a new platform for its most affordable models. The history of the Ford Fiesta came to an end in July 2023 when the last vehicle of the current generation was produced. But what happened a year ago may have been only a temporary 'goodbye' and not a real farewell.



Is it still worth buying a Fiesta?


Is the Ford Fiesta a good car? The Ford Fiesta is one of the best small hatchbacks you can buy today. It's comfortable, well made, drives great, and there's a wide range of engines and trims to pick from.



Should I still buy a Ford Fiesta?


Our data suggests the Ford Fiesta is generally reliable, but it's not perfect. The model finished in 12th place out of 19 cars in the small car class of our 2023 What Car? Reliability Survey, albeit with a reasonably good overall score of 94.9%.



What has replaced the Fiesta?


Ford Puma
After Ford announced they were discontinuing production of the Ford Fiesta, we understand that our customers will be looking for a suitable alternative. Let us introduce you to the stylish, versatile and functional Ford Puma. The Ford Fiesta is renowned for being a small hatchback with big character.



What is the most common problem with the Ford Fiesta?


Common Faults With Ford Fiestas

  • Transmission Issues:
  • Clutch Issues:
  • Electronic Power Steering (EPS) Malfunctions:
  • Coolant Leaks:
  • Faulty Door Latches:
  • Engine Misfires:
  • HVAC (Heating, Ventilation, and Air Conditioning) Problems:
  • Faulty Throttle Bodies:



What is the best car to replace a Ford Fiesta with?


We've rounded up some fantastic cars similar to Ford Fiesta that might just be your perfect match.

  • Volkswagen Polo.
  • Peugeot 208.
  • Mazda 2.
  • Vauxhall Corsa.
  • Toyota Yaris.
  • Seat Ibiza.
  • Honda Jazz.
  • Renault Clio.



Why are Ford stopping making the Fiesta?


Electrifying them cuts that profit margin down further still. Ford is a business, not a charity, and when the sums don't stack up, it isn't in its interests to keep making a car. The Fiesta's sums didn't stack up and, as a result, this happy little car's 47-year life came to an end in 2023.



Is the Ford Fiesta coming back?


The long and successful history of the Ford Fiesta began in 1976 and ended in 2023. Do you miss it? Maybe there's a glimmer of hope... As we told you recently, Ford is considering developing several compact electric models from 2026, all based on a new platform.



Which year Ford Fiesta to avoid?


According to the NHTSA database, the 2011, 2012, 2013, and 2015 Ford Fiesta models were subject to recalls over safety concerns. While associated repairs are always covered by the manufacturer, their frequency highlights just how unreliable (and unsafe to drive) Ford Fiestas can be.


Kevin's Auto

Kevin Bennett

Company Owner

Kevin Bennet is the founder and owner of Kevin's Autos, a leading automotive service provider in Australia. With a deep commitment to customer satisfaction and years of industry expertise, Kevin uses his blog to answer the most common questions posed by his customers. From maintenance tips to troubleshooting advice, Kevin's articles are designed to empower drivers with the knowledge they need to keep their vehicles running smoothly and safely.