Will Toyota Crown sedan come to USA?
As of early 2025, Toyota has not announced plans to bring the Japanese-market Crown sedan to the United States, and there is no confirmed launch date. The Crown remains a Japan-focused flagship with no official commitment for the U.S. market.
What is the Toyota Crown?
The Crown is Toyota’s long-running flagship sedan, positioned as a premium, technology-forward model. The latest generation was launched in Japan in 2022–2023 and rides on Toyota’s TNGA architecture. It typically offers turbocharged engine options, hybrid powertrains, and all-wheel drive variants, with a focus on interior refinement, advanced safety tech, and comfort. In the United States, the Crown has not been sold and there is no official plan to import it at this time.
Defining characteristics
Below are some traits that define the Crown in its current markets:
- Premium interior materials and seating comfort aimed at high-end buyers
- Hybrid and turbocharged powertrain options, with some markets offering all-wheel drive
- TNGA-based architecture to balance performance and efficiency
- Distinct styling that positions it between traditional Toyota sedans and Lexus luxury models
- Limited or no official availability in the United States, with no announced import plan
The Crown’s Japan-centric focus means its availability, pricing, and dealer network are tailored to the domestic market, rather than North America.
USA market prospects
Whether the Crown arrives in the United States hinges on several practical considerations, including market demand, pricing, and regulatory hurdles. The U.S. sedan segment has shifted toward SUVs and crossovers, and Toyota’s current North American strategy emphasizes Lexus luxury models and mainstream crossovers rather than importing new Japan-only sedans.
Here are the main considerations shaping any potential move to bring the Crown to the U.S. market:
- Market demand for a premium Toyota sedan that would compete with Lexus offerings
- Cost of regulatory compliance, safety testing, and emissions requirements for the U.S.
- Engineering and parts-sharing needs to adapt the Crown for U.S. specifications
- Production strategy, including whether to import from Japan or assemble in North America
- Marketing, dealer network, and service support in the United States
In short, there is currently no announced plan to bring the Crown to the United States, and any decision would require a compelling business case and substantial investment.
What would it take to launch in the US?
If Toyota decided to pursue a U.S. release, several concrete steps would likely be involved:
- Assess and confirm sustained demand for a Crown-class sedan in the U.S. market
- Adapt the vehicle to meet U.S. safety, crash, and emissions standards
- Make engineering changes for U.S. market specs (dimensions, instrumentation, lighting, etc.)
- Decide on a production strategy (import from Japan vs. local assembly) to manage cost and lead time
- Develop a marketing and dealer-network plan, including service support and parts supply
Ultimately, bringing the Crown to the U.S. would require a clear strategic rationale and a sizable financial commitment from Toyota.
Alternative options for U.S. buyers
For U.S. shoppers seeking a premium Toyota/Lexus experience, there are established options that already serve that segment:
- Lexus ES and Lexus LS: well-established luxury sedans with extensive dealer networks and strong reliability reputations
- Toyota Camry in higher trim levels with hybrid options: a mainstream option with proven value and efficiency
- Other Lexus sedans and flagship models: depending on needs for luxury, technology, and performance
These vehicles currently fill the space the Crown would occupy in the U.S., with the benefit of a familiar dealer and service ecosystem.
Conclusion and outlook
As of early 2025, there is no official confirmation that the Toyota Crown will come to the United States. The Crown remains a Japan-focused model, and Toyota has not publicly outlined a plan to export it to North America. If circumstances change, Toyota would need to weigh market demand, costs, and strategic fit with its North American lineup before making an announcement. For now, U.S. buyers should monitor official Toyota communications and major auto shows for any future updates.
Summary
The Toyota Crown sedan is not currently slated for the U.S. market. While it represents a premium, technology-forward option in Japan and other overseas markets, Toyota has not announced an American introduction. Any decision would require substantial investment and a solid business case, given market trends and regulatory considerations. Until Toyota provides an official update, the Crown remains outside the U.S. lineup, with consumers relying on Lexus and other Toyota sedans for premium options.
