How many brands does Ford own?
Ford Motor Company is one of the most iconic automakers in the world, with a rich history of innovation and a global presence. Over the years, Ford has owned and managed several brands, but its portfolio has evolved significantly. In this article, we’ll explore the brands currently owned by Ford and provide some historical context about its past ownerships.
Current Brands Owned by Ford
As of today, Ford Motor Company primarily focuses on its core brand, Ford, and its luxury division, Lincoln. These two brands represent the entirety of Ford's current ownership:
- Ford: The flagship brand, producing a wide range of vehicles, including trucks, SUVs, sedans, and electric vehicles like the Ford F-150 Lightning and Mustang Mach-E.
- Lincoln: Ford's luxury division, offering premium vehicles such as the Lincoln Navigator and Lincoln Aviator.
Brands Ford Previously Owned
In the past, Ford owned several other brands as part of its strategy to diversify its offerings and compete globally. However, many of these brands were sold off or discontinued over time. Here are some notable examples:
- Mercury: A mid-range brand positioned between Ford and Lincoln, discontinued in 2010.
- Jaguar and Land Rover: Acquired in 1989 and 2000, respectively, but sold to Tata Motors in 2008.
- Volvo: Purchased in 1999 and sold to Geely, a Chinese automaker, in 2010.
- Aston Martin: Ford held a significant stake in Aston Martin but sold most of it in 2007, retaining a small minority share.
- Mazda: Ford once owned a controlling stake in Mazda but gradually reduced its shares, fully divesting by 2015.
Why Ford Focuses on Fewer Brands Today
Ford's decision to streamline its brand portfolio reflects a strategic shift toward focusing on its core strengths. By concentrating on the Ford and Lincoln brands, the company can allocate resources more effectively, innovate in key areas like electric vehicles, and maintain a strong competitive edge in the global market.
Additionally, the sale of brands like Jaguar, Land Rover, and Volvo allowed Ford to stabilize its finances during challenging economic periods, such as the 2008 financial crisis.
Conclusion
Today, Ford Motor Company owns two primary brands: Ford and Lincoln. While it once managed a diverse portfolio of brands, the company has chosen to focus on its core offerings to drive innovation and maintain its position as a leader in the automotive industry. This streamlined approach has allowed Ford to adapt to changing market demands and invest in the future of mobility.
Frequently Asked Questions
Did Ford own Jaguar?
Jaguar was once again its own company in 1984. In 1999, Jaguar was purchased by Ford and subsequently purchased Land Rover in 2000. Both brands were sold to Tata Motors in 2008.
Does Ford still own Jaguar?
The British Leyland Motor Corporation became nationalized in 1975 due to financial difficulties, but in 1984 Jaguar became its own company again. Ford Motors purchased Jaguar in 1999 and purchased Land Rover in 2000, selling both to Tata Motors in 2008.
Does Ford own Lamborghini?
The company is owned by the Volkswagen Group through its subsidiary Audi. Automobili Lamborghini S.p.A. Ducati Motor Holding S.p.A. Ferruccio Lamborghini (1916–1993), an Italian manufacturing magnate, founded Automobili Ferruccio Lamborghini S.p.A. in 1963 to compete with Ferrari.
Does Ford own Kia?
Hyundai Motor Company acquired 51% of the company, outbidding Ford Motor Company, which had owned an interest in Kia Motors since 1986. After subsequent divestments, Hyundai Motor Company owns about one third of Kia Motor Corporation.
Did Ford own Mercedes?
Daimler AG owns Mercedes-Benz and Smart. Ford Motor Co. owns Ford and Lincoln. General Motors owns Buick, Cadillac, Chevrolet, and GMC. Hummer has returned as a GMC sub-brand.
What brand does Ford own?
Ford Motor Company: Ford, Lincoln, Troller. General Motors: Cadillac, GMC, Chevrolet, Holden. Renault-Nissan-Mitsubishi Alliance: Renault, Nissan, Infiniti, Dacia, Datsun, Samsung Renault, Lada, Mitsubishi. Hyundai Motor Group: Hyundai, KIA.
Who actually owns GM?
In the past, the U.S. government was a majority shareholder in the company (after the 2008 bailouts). However, in 2010 GM broke free from the government's yoke and was reborn in its current incarnation. Today, the top three individual GM shareholders are Mary Barra, Mark Reuss and Dan Ammann.
Does Ford own Volvo?
Renowned for their years of leadership in automotive safety, Volvo Cars was purchased by the Ford Motor Company and remained part of their Premier Automotive brands from 1999 to 2010. The automaker is now owned by Geely Automobile, a major automotive brand based in China.
Does Ford own Chevy?
Ford Motor Company (F) and Chevrolet, which is owned by General Motors Company (GM), are the two largest automobile brands in the United States. 1 Both Ford and GM are leaders and fierce competitors in the global automobile industry. Ford's largest brand is its namesake, Ford, while GM's largest brand is Chevrolet.
Does Ford own Jaguar?
The British Leyland Motor Corporation became nationalized in 1975 due to financial difficulties, but in 1984 Jaguar became its own company again. Ford Motors purchased Jaguar in 1999 and purchased Land Rover in 2000, selling both to Tata Motors in 2008.
