How much did a 2000GT cost in 1967?
In 1967, the Toyota 2000GT carried a price tag around $6,000 in the United States and about 4,000,000 yen in Japan.
The following article places those figures in context, detailing how the price varied by market, what drove the pricing, and what it signified for Toyota's ambitions in the era of rising sports-car prestige.
Pricing by market
Pricing for the 2000GT during its launch and early years varied between the United States and Japan, reflecting import status, distribution, and local tax structures. The figures below are the commonly cited reference points from period sources.
- United States: approximately $6,000 MSRP (circa 1967–1968)
- Japan: around 4,000,000 yen MSRP
These numbers illustrate the car's premium positioning within Toyota’s lineup and its role as a halo model designed to showcase engineering prowess rather than mass-market appeal.
Notes on pricing and market conditions
Prices in each market were influenced by import costs, distribution charges, and optional equipment. In the U.S., early buyers often faced additional charges such as freight or dealer markup, while Japan’s domestic price reflected Toyota’s pricing strategy for a limited-production, advanced sports car. The 2000GT was produced in small numbers, reinforcing its status as a rare and coveted model rather than a high-volume offering.
What the numbers signified in the era
In the late 1960s, a price around $6,000 positioned the 2000GT alongside European sports coupes and established Japanese automakers' ambitions in performance and design. The high cost underscored the car’s advanced engineering, hand-built components, and limited production run, which collectively contributed to its enduring reputation as a pioneer for Japanese performance cars.
Summary
Overall, in 1967 the 2000GT was priced at about $6,000 in the United States and roughly 4,000,000 yen in Japan. Those prices reflected its status as a rare, high-end halo car for Toyota, signaling the company’s serious entry into the global sports-car landscape and laying groundwork for its later performance ambitions.
How much is a 1967 Toyota 2000GT?
Typically, you can expect to pay around $844,000 for a 1967 Toyota 2000GT in good condition with average spec.
How much did a Toyota 2000GT cost new?
In America, a 1968 2000GT listed for about US$7,150 ($64,651 in 2024 dollars), a moderately higher price than competitors like the $5,539 Jaguar E-Type or the $6,790 Porsche 911S, though much lower than exotics like the $19,700 Ferrari 365 GTB/4.
How much did a car cost in 1967?
In 1967, a new car could cost around $2,199$ 2 comma 199$2,199 for a Ford Sedan, while a new Volkswagen was about $1,497$ 1 comma 497$1,497. A new Cadillac de Ville convertible was significantly more expensive at $6,700$ 6 comma 700$6,700, and a 1967 Ford Mustang base model started at $2,461$ 2 comma 461$2,461.
- Ford Sedan: Around $2,199$ 2 comma 199$2,199.
- Volkswagen: Approximately $1,497$ 1 comma 497$1,497.
- Ford Mustang (base): Prices started at about $2,461$ 2 comma 461$2,461.
- Cadillac de Ville convertible: $6,700$ 6 comma 700$6,700.
How many 1967 Toyota 2000GT were made?
In all, a mere 337 2000GTs were produced from 1967 to 1970 but, remarkably, this is the third to have belonged to the current owner. One of the arguably more attractive first-series cars (of which 233 were built), “MF10-10050” is a right-hand-drive domestic-market example that left the Yamaha factory on 26 July 1967.
