How much did a Toyota FJ Cruiser cost new?
In the United States, the Toyota FJ Cruiser started in the low-to-mid $20,000s for base models and rose into the low-to-mid $30,000s for well-equipped versions during its 2007–2014 production run.
The FJ Cruiser arrived with rugged styling and off-road capability, and prices varied by year, drivetrain, and options. This article outlines the typical new-car price ranges by trim and time period, along with context on how the price changed across generations.
Pricing at a glance
Prices listed reflect typical U.S. MSRP ranges for new FJ Cruisers during its production years. Actual window stickers varied by dealer, region, and optional equipment.
- Base FJ Cruiser (entry-level 4x4): roughly $23,000–$25,000 when new.
- Mid-range trims (upgraded interior/tech, more features, 4x4): roughly $28,000–$32,000.
- Top trims and special editions (Trail Teams, navigation, leather, premium audio): roughly $32,000–$34,000+.
These ranges show how the price evolved from a modest entry price to a higher-cost, well-equipped model as features and editions expanded over the years.
Pricing in context
The FJ Cruiser debuted in the 2007 model year as a revival of Toyota's rugged, body-on-frame SUV ethos. Over the years, improvements in interiors, safety features, and electronics nudged prices upward. By the final 2014 model year, well-equipped versions could approach the low-to-mid $30,000s, while most buyers paid somewhat less for base configurations.
Production for North America ended in 2014, as Toyota shifted focus to other SUVs and as the FJ's distinctive blend of heritage styling with modern conveniences faced stronger competition from newer crossovers. The price history remains a snapshot of a model that balanced off-road promise with everyday usability.
Notable editions
Special editions, such as the Trail Teams variants, typically carried higher MSRPs and included unique paint, decals, and equipment. These editions were among the pricier options within the FJ Cruiser lineup.
Summary
In summary, the FJ Cruiser's new-car price spanned from the low $20k range for base configurations to the low-to-mid $30k range for high-end trims and special editions during its 2007–2014 run. The model was retired in 2014, but its price history reflects a blend of rugged capability and evolving features over its production life.
