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How much does a Ford Maverick cost in Canada?

Prices for the Ford Maverick in Canada start in the low-to-mid CAD 30,000s before taxes and fees, with higher trims and options pushing the total into the low- to mid-40,000s. Actual prices vary by province, dealer, and current promotions.


How Canadian pricing works


Canadian pricing differs from the U.S. market due to factors such as freight and delivery charges, provincial taxes, and optional equipment. Dealers may also run promotions or bonuses that affect the final price. When budgeting, it’s important to include destination charges and potential add-ons like all-wheel drive, towing packages, and safety tech packages, which can significantly alter the sticker price.


Pricing by trim and powertrain


Below is a snapshot of typical starting ranges for the Maverick in Canada, noting that there are two main powertrains (Hybrid and EcoBoost) and three trim levels. Actual prices will vary by region and dealer.



  • Maverick XL: starting around the low-to-mid CAD 30,000s, depending on engine choice and packages.

  • Maverick XLT: starting around the mid CAD 30,000s to low CAD 40,000s with options and drivetrain choices.

  • Maverick Lariat: starting around the low CAD 40,000s up toward the mid-40,000s for well-equipped configurations.


Prices shown reflect typical MSRPs advertised by Canadian dealers and exclude taxes, registration, freight/handling charges, and any applicable incentives. Your exact price may be higher or lower based on local promotions, fees, and optional equipment.


Popular options and how they affect price


Several available features and packages can raise the Maverick’s price. Buyers should consider which options they actually need to maximize value without paying for features they won’t use.


Common options that impact cost



  • All-wheel drive (AWD) vs. front-wheel drive (FWD)

  • Towing package or integrated trailer tow capabilities

  • Safety and driver-assist packages (e.g., Ford Co-Pilot360)

  • Bed utility features and interior storage upgrades

  • Higher-trim finishes and larger wheels


These options can add several thousand dollars to the base price, so it’s wise to compare trims carefully and tailor the build to your needs rather than chasing every premium feature.


Where to buy and how to save


To get the most accurate, up-to-date pricing for your region, check Ford Canada’s official website and contact local dealers. Negotiation, timing (end-of-month or end-of-model-year), and regional incentives can influence the final price. Financing, leasing, and trade-in deals may also affect affordability.


Tips to maximize value



  • Compare multiple dealers in your area to find the best price and promotions.

  • Consider demo or low-mileage models for lower sticker prices.

  • Ask about bundled packages or bundled incentives that include maintenance or extended warranties.

  • Factor in all costs (freight, PDI, taxes, registration) in your total budget.


Understanding these factors can help you land a Maverick that fits your needs at a fair price.


Summary


The Ford Maverick in Canada generally starts in the low-to-mid CAD 30,000s and climbs into the low- to mid-40,000s for higher trims and well-equipped builds. Pricing varies by trim, powertrain, optional packages, province, and dealer promotions. For the most accurate figure, consult Ford Canada’s official listings and contact local dealerships to compare current offers and included charges.

Why is the Ford Maverick so inexpensive?


The Ford Maverick is cheap due to a combination of manufacturing efficiencies, including using shared parts from other vehicles, a simplified and cheaper unibody design, and basic engineering choices like using stamped steel and a torsion-beam rear suspension. While the base model is affordable, many higher trims and added options significantly increase the price. 
Manufacturing and engineering

  • Shared components: The Maverick uses modular parts and components that are compatible with other Ford vehicles, which lowers research and development costs and simplifies production. 
  • Unibody construction: Unlike traditional body-on-frame trucks, the Maverick's unibody platform is shared with SUVs like the Bronco Sport, leading to lower production costs and a more car-like ride. 
  • Basic engineering:
    • Simple suspension: The use of a torsion-beam rear suspension and simple MacPherson struts in the front reduces complexity and cost. 
    • Stamped steel: Many components, such as the subframe and some suspension parts, use cost-effective stamped steel. 
  • Optimized assembly: Ford optimized assembly lines and supply chains specifically for the Maverick to maximize cost savings. 

Model and trim strategy
  • Low base price: The starting price for a basic model is very low, making it an entry-level option. 
  • Optional upgrades: Ford offers various trims and packages (like all-wheel drive and more powerful engines) that can be added, allowing buyers to keep the base price low or spend more for features. 

Note on recent price changes
  • While the base model remains a great value, the starting price for recent model years has increased due to inflation, popularity, and added features, notes this YouTube video and this YouTube video. 
  • Adding many options can push the price close to that of larger trucks, and some argue the original "affordable" promise is fading, says this YouTube video. 



How many miles per gallon does a 2025 Ford Maverick get?


The 2025 Ford Maverick MPG gets an estimated 23/30/26 (City/Highway/Combined)1 with the gas-powered 2.0-liter EcoBoost all-wheel-drive engine, which is a slight increase from 2024 specs.



How much is the Ford Maverick in Canada?


2026 Ford Maverick Price in Canada
Canadian pricing ranges from $35,100 to $48,100 MSRP. The entry-level, XL Hybrid FWD model starts at $35,100 Canadian dollars for the Hybrid: 2.5L I-4 & 94-kW motor & 1.10-kWh & Lithium Ion battery. The price for the mid-range XLT Hybrid AWD trim is $39,600 MSRP.



Is a Ford Maverick bigger than a Toyota Tacoma?


Is the Ford Maverick bigger than a Toyota Tacoma? No, the Ford Maverick is not larger than a Toyota Tacoma. The new 2024 Tacoma measures approximately 5.2 inches taller and 13.3 inches longer than the 2024 Maverick, depending on trim.


Kevin's Auto

Kevin Bennett

Company Owner

Kevin Bennet is the founder and owner of Kevin's Autos, a leading automotive service provider in Australia. With a deep commitment to customer satisfaction and years of industry expertise, Kevin uses his blog to answer the most common questions posed by his customers. From maintenance tips to troubleshooting advice, Kevin's articles are designed to empower drivers with the knowledge they need to keep their vehicles running smoothly and safely.