How much does it cost to buy a Toyota Crown?
The price of a new Toyota Crown varies by market, trim and options. In the United States, a new Crown starts around $40,000 and can rise toward the mid-to-high $50k range for well-equipped versions. In Japan, base prices typically run from roughly ¥5.5 million to ¥9 million depending on trim and equipment. Always confirm current pricing with a local dealer, as taxes, destination charges and incentives can shift the final on‑the‑road cost.
The Crown is Toyota's flagship sedan in some markets and a premium option in others, with multiple trims and hybrid powertrains. This article examines current pricing by market, explains what you get at each price tier, and highlights factors that affect the final cost, including taxes, fees, and promotions.
Pricing by market
United States
Prices below reflect typical sticker prices for model years around 2023–2024 and do not include taxes or dealer fees.
- Base trim: from about $39,950 to $41,000 (before destination charges).
- Mid-range trims: roughly $45,000 to $50,000.
- Top-tier trims: about $55,000 to $60,000 or more, depending on options and packages.
In the U.S., final on‑the‑road cost will depend on destination charges, taxes, registration, and any dealer-installed options or promotions.
Japan
Prices shown are approximate list prices before consumption tax and exclude on-road costs such as registration and local fees.
- Base model: around ¥5.5–6.0 million.
- Mid-range trims: around ¥6.5–7.5 million.
- High-end trims: around ¥8.5–9.0 million.
As in other markets, the final price in Japan depends on taxes, registration, and any optional equipment added at the dealership.
What affects the price
There are several levers that change the sticker price: trim level, selected option packages (safety tech, premium audio, leather seats), exterior styling bundles, destination charges, taxes, and any regional incentives or promotions. Currency exchange can also affect the price when quotes are shown in a different currency from yen or dollars.
Availability and considerations
In some markets, availability or naming may vary by dealer network, and the Crown might be offered alongside or within the Lexus lineup in some regions. Prospective buyers should request an exact, on‑the‑road quote from their local Toyota dealer that includes all taxes, fees, and destination costs.
Summary
The Toyota Crown commands a premium price that reflects its positioning as a flagship/model with advanced technology and multiple powertrains. In the United States, expect roughly $40k to $60k before incentives; in Japan, prices typically span roughly ¥5.5 million to ¥9 million before taxes and on‑road costs. Check with local dealers for the latest, region-specific pricing and promotions.
How many miles per gallon will the 2026 Toyota Crown get?
42 city/41 highway/41 combined
MPG. * EPA-estimated 42 city/41 highway/41 combined mpg rating for 2026 Toyota Crown XLE, Nightshade Edition and Limited; EPA-estimated 29 city/32 highway/30 combined mpg rating for 2026 Toyota Crown Platinum.
How much is a fully loaded Toyota Crown?
The 2026 Toyota Crown has a starting sticker price of $42,535, with the range-topping Crown Platinum kicking off at $56,085. KBB Fair Purchase Price (national avg.) The pricing of the Toyota Crown falls between a more mainstream hybrid sedan like the Toyota Camry and a hybrid luxury car like the Lexus ES.
Which is better, Toyota Crown or Camry?
The choice between a Toyota Crown and a Camry depends on your priorities: the Crown is a more upscale, powerful, and refined option for those prioritizing a premium experience and willing to pay more, while the Camry is the better choice for value-conscious buyers who need practicality, fuel efficiency, and a lower price point. The Camry offers better fuel economy and a lower starting price, while the Crown is more powerful, offers standard all-wheel drive, and has a taller, more SUV-like stance with a quieter, smoother ride.
You can watch this video to learn more about the design and features of the Crown and Camry: 29sAuto DetailsYouTube · Jun 30, 2025
Toyota Crown
- Pros: More powerful hybrid powertrain, a quieter and smoother ride, standard all-wheel drive, a more premium interior with more standard tech and comfort features, and a higher ground clearance for a more commanding view.
- Cons: Significantly higher starting price and lower fuel efficiency compared to the Camry.
Toyota Camry
- Pros: Lower starting price, better fuel economy, and a choice of front-wheel drive or all-wheel drive.
- Cons: A less powerful engine, a lower-riding sedan-like stance, and a less premium interior compared to the Crown.
This video compares the Camry and Crown, highlighting their features and performance: 58sHawkeye RidesYouTube · Sep 5, 2024
Which one is better for you?
- Choose the Crown if you want a more luxurious and powerful car and your budget allows for a higher price tag. It's a good fit for those who want a unique vehicle that feels a step above a standard sedan.
- Choose the Camry if your priority is value, fuel efficiency, and practicality. It's the sensible choice for a reliable daily driver that is more affordable and efficient for everyday use.
Is the Toyota Crown bigger than a RAV4?
Yes, the Toyota Crown is larger than the RAV4 in terms of length and lower height, making it more of a luxury crossover wagon compared to the taller, traditional SUV shape of the RAV4. While the Crown has more interior passenger room and a longer body, the RAV4 offers more cargo space due to its taller design.
- Length: The Crown is longer and lower than the RAV4.
- Passenger space: The Crown has more overall interior passenger room.
- Cargo space: The RAV4 has more cargo volume, especially with the rear seats up, because it is taller. The Crown is longer and can accommodate longer items, but its lower height limits overall volume.
