How much is a 1973 Bronco worth?
In general, a 1973 Ford Bronco’s value varies widely based on condition, originality, and provenance. Rough guidelines put driver-quality examples around the mid four figures to mid five figures, while restored and well-documented units can reach into the six-figure range, with exceptionally original or concours-grade Broncos sometimes pushing beyond that. Market data from respected sources should be consulted for current figures, as prices shift with demand and auctions.
Understanding the Gen 1 Bronco Market
The 1973 Bronco sits in the first-generation lineage (1966–1977). Interest in early Broncos has surged in recent years, driven by nostalgia, off-road culture, and increasing attention from collectors. Values reflect not just year and condition, but the completeness of documentation, originality of drivetrain, and whether the vehicle retains its factory parts or features desirable period-correct upgrades.
Key factors that influence value
Condition and originality
Condition is the single most influential driver of price. Vehicles graded as driver, good, very good, or concours can span wide price bands depending on bodywork, rust repair, paint quality, interior condition, and chassis integrity. Original parts and matching numbers engines add value, particularly for collectors seeking authenticity.
Documentation and provenance
Comprehensive service records, known ownership history, original sales receipts, and documentation of any restoration work can lift a Bronco’s value. Verified provenance reduces risk for buyers and often translates into higher bids at auction or better resale outcomes.
Original vs. restored vs. modified
Originality matters, but so does execution. A highly detailed, numbers-matching restoration can outperform a more carefully modified vehicle if the work preserves period-correct details. Conversely, well-executed modern restorations or tasteful performance upgrades can broaden a Bronco’s appeal to a broader audience, potentially enhancing value in certain markets.
Rarity, options, and provenance
Factory options (color, trim, tops, drivetrain choices) and any notable provenance (famous ownership, documented competition, screen-used history) can add a premium. Rare combinations or highly desirable options—especially for Gen 1 Broncos—are frequently cited by buyers as value catalysts.
Prices in this segment are highly dynamic. The following ranges reflect current market tendencies across well-documented sales and valuation guides, but individual examples can depart significantly based on the factors above.
Before you assess a specific car, it’s helpful to know typical bands by condition and level of restoration.
Typical price ranges by condition
These bands are rough guides based on current market snapshots from valuation guides and recent sales. They express ranges you’re likely to encounter when buying or selling a 1973 Bronco in the United States, though regional differences can occur.
- Project or frame-off restoration candidates (needing substantial work): roughly $20,000 – $45,000
- Running/driving projects or cleaned-up pickups with cosmetic flaws: roughly $40,000 – $70,000
- Solid driver with minor cosmetics and documented history: roughly $70,000 – $120,000
- Excellent/very clean, well-presented original or frame-off restored: roughly $120,000 – $180,000
- Concours-quality, highly documented, matching-numbers examples: commonly $180,000 – $300,000+, with standout showpieces exceeding this in some cases
These ranges can vary considerably based on market conditions, the seller, and whether the Bronco appears at auction or in private sale. High-demand colors, period-correct options, and documented provenance can push a price above typical bands, while significant mechanical or cosmetic issues can pull it below.
Where to look for current values
To verify current values, consult established valuation platforms and recent sale results. The most reliable sources combine multiple data points, including auction results and private-sale trends.
- Hagerty Price Guide (1966–1977 Ford Broncos): shows condition-based ranges and trends for Gen 1 Broncos
- Bring a Trailer (recent auctions and bidding history for Bronco listings)
- Classic.com (market data and sale specifics from multiple outlets)
- NADA Classics (retail and trade valuation guidance)
- Dealer listings and enthusiast networks (for regional pricing and negotiation context)
Because market dynamics shift with dealer inventory, collector interest, and auction activity, always cross-check several sources and review recent listings similar to the Bronco you’re considering to calibrate expectations.
What to do if you’re buying or selling a 1973 Bronco
If you’re buying, get a professional inspection focusing on rust, frame integrity, and drivetrain condition, plus a VIN check and a verification of matching-number components when possible. If you’re selling, compile documentation, photograph the truck comprehensively (underbody, engine bay, interior), and be prepared to demonstrate its history and maintenance records to justify your asking price.
Summary
The 1973 Bronco sits in a hot niche of classic SUVs where value hinges on condition, originality, and provenance. Expect driver-quality examples to start in the low to mid tens of thousands of dollars in the right market, climbing into the high six figures for highly original or concours-grade vehicles. Use reputable valuation guides, review recent auction data, and compare similarly equipped examples to set a realistic price. As with any classic, the best strategy is thorough documentation, honest representation, and patience in finding the right buyer or seller.
Are old broncos worth anything?
The classic Bronco has been one of the best-performing vehicles in the collector market for the past decade. Prices have surged at major auctions, and well-restored examples often command values that exceed those of other classic SUVs.
How many 1973 Ford Broncos were made?
Sales
| Year | Units |
|---|---|
| 1973 | 21,894 |
| 1974 | 25,824 |
| 1975 | 13,125 |
| 1976 | 15,256 |
How much is a 1970s Bronco worth?
Typically, you can expect to pay around $46,125 for a 1970 Ford Bronco in good condition with average spec.
How much is a 1973 Ford Bronco worth?
Typically, you can expect to pay around $51,150 for a 1973 Ford Bronco in good condition with average spec.
