How much is a 2023 Platinum Dually?
The 2023 Ford F-350 Super Duty Platinum DRW (dual rear wheels) typically started in the low-to-mid $80,000s in MSRP, with prices climbing toward or beyond $90,000 depending on configuration and options.
In this article, we break down what a “Platinum Dually” means, outline typical pricing ranges for the 2023 model year, and explain how different choices—like cab style, bed length, drivetrain, and optional packages—shape the final sticker price. We also look at the used-market landscape and tips for getting the best deal.
What the Platinum Dually means
The term Platinum Dually refers to Ford’s Platinum-grade trim level on the Super Duty lineup equipped with dual rear wheels (DRW). This configuration is designed for heavy towing and payload, offering premium interior materials, advanced tech, and upgraded styling, while the DRW setup supports higher towing loads and stability.
Pricing snapshot for the 2023 model
Before diving into the details, note that MSRP is a manufacturer-stated price and does not include destination charges, taxes, or dealer fees. The figures below reflect common ranges reported for 2023 Platinum DRW configurations but can vary by market and dealer.
- Base MSRP range for a 2023 Ford F-350 Platinum DRW (Crew Cab, long bed, 4x4): roughly $80,000–$90,000
- Fully loaded with popular option packages: often around $90,000–$100,000 or more
Engine choices and option packages can push the price up or down within this general band. For exact pricing on a specific build, a dealer quote or the official window sticker provides the most precise figure.
Engine options and their effect on price
Gas vs. diesel engine choices influence the price of the Platinum DRW. Diesel engines typically command a premium and are common on heavy-duty configurations like the DRW, where torque and towing capability are priorities. A gasoline-only setup can be less expensive, but many Platinum DRW buyers opt for diesel for towing performance and efficiency at scale.
Dealer-installed options and upfits (tow packages, bed liners, bed racks, toolboxes, and tech packages) also affect final price. Always factor in these possible add-ons when budgeting.
Used-price landscape for 2023 Platinum DRW
Prices in the used market vary with mileage, condition, location, and demand. The following guidance reflects typical trends seen in recent years for 2023 Platinum DRW models.
- Used listings with moderate mileage (e.g., under 40,000 miles) often fall in the mid-to-high $60,000s to mid-$80,000s range, depending on condition and history
- Lower-mileage examples or well-kept rigs with desirable options can push toward the higher end of the range
When shopping used, verify vehicle history, recall status, and the presence of any aftermarket upfits. Prices can swing based on regional demand for heavy-duty pickups and the availability of equivalent new models.
How to get the best price on a 2023 Platinum Dually
Negotiating a fair price involves understanding the factors that influence the sticker and the market. The following considerations help buyers navigate a purchase.
- Know the exact configuration you want (cab style, bed length, 4x4 vs 4x2, DRW presence) and request a precise quote
- Compare MSRP, invoice, and any factory incentives or rebates offered for 2023 models
- Ask about destination charges, dealer fees, and delivery options to avoid surprises
- Consider certified pre-owned or low-mileage used options as a potential value path
- Check for upfits or packages that may add value or, conversely, inflate price with limited resale appeal
Negotiation and timing can also impact the final out-the-door price. End-of-month or end-of-quarter incentives, plus regional promotions, can affect deal competitiveness.
Additional considerations
Warranty and maintenance implications
New 2023 Platinum DRW units come with Ford’s warranty coverage, while used models may have remaining factory warranty or require extended coverage. Consider maintenance plans and service costs when calculating ownership total cost over time.
Comparisons and alternatives
For buyers focused on premium features, it can be worthwhile to compare the Platinum DRW with other high-trim Super Duty options (and with comparable heavy-duty rivals) to assess value and capabilities relative to price.
Summary
The 2023 Ford F-350 Platinum DRW sits at the high end of the Super Duty lineup, with MSRP typically in the $80,000–$90,000 range and final prices rising with options and drivetrain choices. Used prices vary widely with mileage and condition, but well-maintained examples can be found in a broad range. When shopping, specify your desired configuration, compare quotes, and factor in add-ons and incentives to land the best overall deal.
Conclusion
For buyers seeking premium comfort and proven heavy-tow capabilities in a dual-rear-wheel package, the 2023 Platinum Dually offers a compelling blend of luxury and capability. Precise pricing depends on configuration and market conditions, so checking current dealer quotes and the official window sticker remains the most reliable path to an accurate figure.
