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How much is a brand new Forester Subaru?

In the United States, a brand-new Subaru Forester starts at about $29,000 before destination charges, with higher trims climbing into the upper $30,000s and approaching $38,000 for top-tier variants.


Prices vary by trim, optional packages, and local taxes and fees. Dealers also add a destination charge, typically around $1,295, which is included in the sticker price but shown separately on most invoices. This article outlines current pricing ranges, what features come with each trim, and how to navigate the buying process.


Pricing landscape by trim


Below is a snapshot of typical MSRP ranges for common Forester configurations in the U.S. market as of 2025-2026. Individual dealer pricing can vary due to destination charges, regional incentives, and optional packages.



  • Base Forester: starting around $29,000 before destination charges

  • Premium: starting around $31,000 before destination charges

  • Sport: starting around $33,000 before destination charges

  • Limited: starting around $35,000 before destination charges

  • Wilderness: starting around $37,000 before destination charges

  • Touring: starting around $38,000 before destination charges


Keep in mind these are starting prices; actual out-the-door costs depend on destination fees, taxes, dealer rebates, financing terms, and selected options.


What affects the final price


Several factors can push the sticker price up or down. The following list highlights the main considerations when shopping for a Forester.



  • Destination charge and local taxes

  • Trim level and optional packages (availability varies by model year)

  • All-wheel drive as standard on Forester models, with potential add-ons for certain packages

  • Color choices and accessory equipment installed at the dealership

  • Current incentives, promotions, and financing offers


When shopping, ask for an out-the-door price that includes all fees, taxes, and the destination charge. This helps you compare offers on a level basis and avoid sticker-price confusion at the dealer.


Market variations and cautions


Subaru’s Forester pricing can vary outside the United States. In Canada, Europe, and other regions, trim names, available powertrains, and pricing differ. Always check the local Subaru site or contact a regional dealer for exact numbers in your area.


Summary


The Forester remains Subaru’s compact SUV with a clear price ladder. The entry price sits in the high-$20k to low-$30k range before destination charges, with a step up through Premium, Sport, Limited, Wilderness, and Touring trims. Expect the final out-the-door price to reflect the exact configuration, destination charge, taxes, and any promotions. Always verify the latest numbers with your local dealer for the most accurate, current pricing.

Is the Subaru Forester a reliable car to buy?


Reliability Rankings
They've been a resource in the industry for more than 50 years. After evaluating the 2025 Subaru Forester on its level of defects, malfunctions, and design flaws, it gave the SUV a Quality and Reliability score of 83 out of 100, which is considered great.



How much is a Subaru Forester brand new?


The average new Subaru Forester price in Kenya is around Ksh. 2.5 million. It is in the middle of most of its rivals, and it can rise to around Ksh. 3.5 million, depending on the features, mileage, and other factors.



Which is more reliable, the Toyota RAV4 or the Subaru Forester?


According to J.D. Power, the Toyota RAV4's predicted reliability score is 80 out of 100, placing it in the upper limit of the “Average” category. The Subaru Forester earns a score of 83 out of 100, which is considered “Great.” A score of 91-100 is the Best, 81-90 is Great, 70-80 is Average, and 0-69 is Fair.



What is a good price for a new Subaru Forester?


2025 Subaru Forester Pricing

MSRPKBB Fair Purchase Price (national avg.)
Forester$31,415$29,721
Premium$34,805$32,751
Sport$37,525$35,160
Wilderness$37,705$36,932


Kevin's Auto

Kevin Bennett

Company Owner

Kevin Bennet is the founder and owner of Kevin's Autos, a leading automotive service provider in Australia. With a deep commitment to customer satisfaction and years of industry expertise, Kevin uses his blog to answer the most common questions posed by his customers. From maintenance tips to troubleshooting advice, Kevin's articles are designed to empower drivers with the knowledge they need to keep their vehicles running smoothly and safely.