How much is a brand new Toyota Hilux?
There's no single price for a brand-new Toyota Hilux; price varies by market, trim level, and options. In most regions, base models start in the mid-30,000s in local currency, with well-equipped variants climbing into the 50,000s or higher. In the United States, the Hilux is not sold new; buyers typically consider the Toyota Tacoma instead.
Regional price landscape
The following guide provides ballpark starting prices for new Hilux models in representative markets as of 2024–2025. Actual on-road costs, taxes, and dealer discounts can shift these numbers significantly.
United Kingdom and Europe
Prices for the Hilux in the UK and Continental Europe vary by trim, drivetrain, and optional equipment. Base prices tend to sit in the low-to-mid 30,000s in local currency, with mid-spec versions commonly in the 40,000s and higher-spec variants approaching or exceeding 50,000 in some markets.
- Base/entry-level: roughly £27,000–£32,000 (UK) or €30,000–€35,000 (EU)
- Mid-spec: roughly £34,000–£40,000 (UK) or €38,000–€45,000 (EU)
- High-spec: roughly £45,000–£50,000+ (UK) or €47,000–€60,000+ (EU)
On-road costs such as taxes, registration, and optional equipment can push final prices higher, and regional promotions or subsidies can alter published figures.
Australia
Australia tends to show a broad spread between base and top trims due to market taxes and import costs. The price ladder typically starts higher than some other regions and climbs with equipment and 4x4 capability.
- Base model (entry 4x4/4x2): around AUD 38,000–AUD 42,000
- Mid-spec (SR or equivalent): around AUD 45,000–AUD 60,000
- High-spec (Rugged X, Rogue, or top 4x4 variants): around AUD 60,000–AUD 70,000+
Prices can vary with optional equipment, drivetrain choice, and regional promotions.
North America and other regions
In the United States, Toyota does not sell the Hilux as a new vehicle; the Hilux nameplate is not offered in the U.S. market. Prospective buyers here typically consider the Toyota Tacoma, which has its own pricing structure. In other regions (Asia, Africa, parts of Europe), local dealer pricing will follow regional tax regimes and specifications, so consult a local Toyota dealer for exact MSRPs.
What this means for buyers
To determine the exact price for a brand-new Hilux, contact a local Toyota dealer or check the official regional Toyota website. The final on-road price depends on trim, drivetrain, destination charges, taxes, and dealer discounts. Promotional offers can also affect the bottom line.
Summary
The Toyota Hilux does not have a universal global price. Starting prices typically range from the mid-30,000s in local currency in many markets, climbing to the 50,000–60,000 range or higher for well-equipped variants. In Australia, base prices start in the high 30,000s and top trims can reach around 70,000 AUD. In the UK and Europe, base prices are usually in the lower to mid-30,000s with higher-spec variants exceeding 50,000 in some markets. In the United States, the Hilux is not sold new; buyers would look at the Toyota Tacoma instead. Always verify exact pricing with your local dealer for an on-the-road quote that includes taxes and fees.
