How much is the 2024 Ford F-150?
In brief, the 2024 Ford F-150 starts around the high $30,000s and can push past $90,000, depending on trim, configuration, and options.
Pricing for the 2024 Ford F-150 varies widely because buyers choose from multiple cab and bed configurations, several engines, four-wheel drive availability, and a range of packages and options. The following report outlines typical starting points, what affects final price, and how to check current numbers at dealers or Ford’s official site.
Pricing landscape for the 2024 F-150
The list below gives a sense of the starting prices you might encounter across common configurations. Prices are MSRPs before destination charges and are subject to regional incentives, dealer adds, and availability.
- XL Regular Cab 2WD: starting in the upper $30,000s
- XL SuperCrew 4x2: starting in the low to mid $40,000s
- XLT (various cab options): typically mid-$40,000s to mid-$50,000s
- Lariat (2WD/4x4 options): typically around $60,000 to $70,000
- King Ranch and Platinum: commonly in the mid-to-upper $70,000s
- Limited (top-end features, 4x4): typically around $90,000+
Prices across trims reflect differences in engines (e.g., EcoBoost options, the Hybrid PowerBoost), drivetrain (2WD vs. 4x4), cab and bed size, interior features, and optional off-road or luxury packages. Destination charges and regional market adjustments can also shift the final sticker price.
What influences the final price
Several elements can move the out-the-door price of a 2024 F-150 beyond the base MSRPs listed above. The following factors are the most impactful for most buyers.
- Drivetrain choice: 4x4 configurations typically add several thousand dollars over 2WD models.
- Engine and powertrain: choosing more powerful EcoBoost engines or the PowerBoost hybrid can increase cost.
- Cab and bed configuration: SuperCrew cabs and longer bed options usually raise price versus Regular Cab.
- Off-road and luxury packages: Tremor, Lariat/King Ranch trims, and Upgraded interiors raise the total.
- Accessories and dealer-installed options: bed liners, towing packages, graphics, and tech upgrades add to the sticker.
- Destination charges and regional incentives: these can shift the final amount payable at purchase or lease.
Understanding these factors helps shoppers compare apples to apples when evaluating quotes from different dealers. Always verify the exact price with the dealer, including all fees and incentives.
How to shop smart for a 2024 F-150
To lock in the best price, use a structured approach and verify numbers carefully. The steps below provide a practical path to pricing accuracy and potential savings.
- Check the official Ford Build & Price tool for the exact MSRP on your desired configuration.
- Get quotes from multiple local dealers to compare out-the-door pricing and incentives.
- Ask about current manufacturer incentives, financing deals, and dealer-only specials.
- Compare the total cost of ownership, including maintenance, fuel, and insurance, not just the sticker price.
- Ask about destination charges and any added fees that could affect the final price.
Armed with multiple quotes and a clear understanding of options, buyers can negotiate more effectively and avoid sticker shock when signing the purchase or lease agreement.
Summary
The 2024 Ford F-150 offers a wide price spectrum—from roughly the high $30,000s for entry-level XL models to well over $90,000 for top-tier Limited configurations. The final price depends on drivetrain, cab/bed choices, engines, and optional packages, plus destination charges and regional incentives. Always verify current pricing through Ford’s official site or a local dealer and shop across several dealers to secure the best deal.
What is the average price of a 2024 Ford F-150?
2024 Ford F150 Pricing
| MSRP | KBB Fair Purchase Price (national avg.) | |
|---|---|---|
| F150 Regular Cab | $39,060 - $44,085 | $37,304 - $42,109 |
| F150 Super Cab | $43,380 - $53,625 | $40,451 - $49,335 |
| F150 SuperCrew Cab | $45,715 - $112,460 | $43,077 - $62,279 |
| F150 Lightning | $57,090 - $87,090 | $53,573 - $81,864 |
Why is Ford discontinuing the F-150?
Ford is not discontinuing the F-150 line, but it is reportedly considering halting production of the all-electric F-150 Lightning due to low demand, high costs, and recent market shifts. This decision is driven by mounting losses in its EV division, a significant drop in EV sales following the expiration of federal tax credits, and a temporary production pause caused by a supplier fire. The company is prioritizing its more profitable gas and hybrid F-150 models.
This video discusses the challenges of F-150 Lightning production, including supplier issues and market trends: 1mTrucked Up EVsYouTube · Oct 13, 2025
Reasons for potential discontinuation of the F-150 Lightning
- Low demand and falling EV sales: Demand for the F-150 Lightning has been weaker than anticipated, and overall EV sales dropped significantly after the federal tax credit expired in October 2025.
- High costs and profitability issues: The F-150 Lightning has been expensive to produce, and the company has accumulated significant losses in its EV division. A source noted that the Lightning's design, which was a retrofitted gas F-150, was not as cost-effective as vehicles built on a dedicated EV platform.
- Supplier fire: A recent fire at an aluminum supplier temporarily halted F-150 Lightning production, forcing Ford to pause output and focus on its more profitable gas and hybrid F-Series trucks.
- Lack of shared components: Unlike some of its competitors, the F-150 Lightning does not share many components with other vehicles in Ford's lineup, making it more difficult to achieve economies of scale and reduce production costs.
What this means for the F-150
- Production of gas and hybrid models continues: The decision to pause the Lightning is intended to allow Ford to focus on its high-demand, profitable gasoline and hybrid versions of the F-150.
- Next-generation F-150 delayed: The redesign of the next-generation F-150 has been delayed and is not expected until 2028.
- Potential for a future electric truck: While the Lightning may be discontinued, Ford is working on a next-generation electric truck built on a more affordable and efficient platform, reports MotorTrend.
Is the 2024 Ford F-150 a good truck?
Filled with thoughtful features, strong engines, and mondo tow capacity, the Ford F-150 is a handy tool that blends workhorse capabilities with comfortable accommodations.
Is Ford making an $8000 truck?
No, Ford is not making an $8,000 truck; this is a hoax spread through clickbait videos and social media, possibly based on outdated information about the original, low starting price of the Ford Maverick. Current information and discussions about an $8,000 truck usually link to misinformation or outdated content, with legitimate reports showing that the cost of new trucks, including the Ford Maverick, has increased significantly.
This video explains why the $8,000 Ford truck is a hoax: 49sCar Reviews hubYouTube · Apr 16, 2025
- Hoax and misinformation: The idea of an $8,000 Ford truck is a widespread hoax fueled by clickbait videos and social media posts that lack factual evidence, as pointed out by Reddit users.
- Outdated premise: The claim might stem from the Ford Maverick's initial low price when it was first released, but its price has since increased substantially.
- Real-world pricing: Ford's current lineup of trucks does not include any model priced at $8,000, and the cheapest models are significantly more expensive than that figure.
