How much should I pay for a new Subaru Forester?

Across the 2025 Subaru Forester lineup, most buyers will pay roughly $28,000 to the low-to-mid $40,000s before taxes and fees, depending on trim and optional equipment. The exact amount you end up paying is shaped by regional pricing, dealer discounts, and current incentives.

Current price range by trim

The following prices reflect typical starting MSRPs for the 2025 Forester by trim, including the standard destination charge. They serve as a guide for budgeting and negotiation.

• Forester (Base): starting around $28,000–$29,500


• Forester Premium: starting around $31,000–$34,000


• Forester Sport: starting around $33,000–$36,000


• Forester Limited: starting around $37,000–$41,000


• Forester Wilderness: starting around $40,000–$44,000

Prices vary by region and dealer, and can shift with promotions, supply, and model-year changes. Always verify the exact MSRP for your ZIP code using Subaru’s official Build & Price tool and your local dealer quotes.

What affects the price

Several factors can push the final amount up or down from the base MSRP. The list below highlights the main influences you should consider when budgeting.

• Destination and handling charges (commonly around $1,200–$1,300 per vehicle)


• Dealer fees and documentation charges


• Optional packages and accessories (e.g., EyeSight driver assist, all-weather package, upgraded infotainment, moonroof, roof rails)


• Trim level and any additional options or styling packages


• Regional incentives, dealer promotions, and financing offers

Knowing these elements helps you compare quotes accurately and avoid overpaying for add-ons you don’t need.

Tips for getting the best price

Use these strategies to maximize your chances of paying below the sticker price or securing favorable financing terms.

• Shop around and solicit written quotes from multiple Subaru dealers in your area


• Look for manufacturer incentives, loyalty offers, financing deals, or recent lease returns


• Time your purchase toward the end of the month, quarter, or model-year changeover when dealers are more motivated to hit targets


• Negotiate the out-the-door price (including destination, tax, title, and fees) rather than just the sticker price


• Consider off-season inventory or less-popular colors/ trims that might carry deeper discounts

By comparing quotes and anchoring with a solid target price, you can reduce the total amount spent and avoid unforeseen charges.

Financing, incentives, and total cost of ownership

Beyond the sticker price, total cost of ownership includes financing terms, insurance, maintenance, fuel, and taxes. Here’s what to weigh as you plan your purchase.

• Financing APRs vary by credit, term length, and lender; even small differences in rate can affect total cost over several years


• Fuel economy for Forester models typically ranges in the high 20s to low 30s mpg, depending on trim, drivetrain, and driving conditions


• Warranty coverage and roadside assistance are standard Subaru protections, with powertrain coverage out to several years/60,000 miles or more in many cases


• Insurance premiums can vary by trim and equipment; higher trims with advanced safety packages may have different rates


• Maintenance costs over the life of the vehicle are generally predictable with Subaru’s established service network

Factoring these elements into a monthly payment or annual ownership cost helps you pick a Forester trim that fits your budget long after the purchase. Always request a full out-the-door quote and compare total-cost-of-ownership estimates across lenders.

Summary

The 2025 Subaru Forester offers a broad price spectrum, with base models starting in the upper $20,000s and top trims approaching the mid-$40,000s before incentives and fees. Your final price depends on trim, options, and regional promotions, plus destination charges and dealer fees. For the best result, gather multiple quotes, check current incentives, and calculate the total out-the-door cost rather than focusing solely on the sticker price. Use Subaru’s official tools and your local dealers to confirm exact figures for your location, then negotiate toward a fair, competitive price.

What should I pay for a new Subaru Forester?

2025 Subaru Forester MSRP and Invoice Price

Trims	MSRP	Edmunds Suggested
Premium Most Popular	$34,805	$32,133
Sport	$37,525	$34,491
Wilderness	$37,705	$34,740
Premium Hybrid	$38,015	$35,316

Is the Forester price negotiable?

The 2025 Subaru Forester Limited has a Manufacturer's Suggested Retail Price (MSRP) of $37,415 and an invoice price of approximately $34,972. Typically, buyers aim to negotiate a purchase price between the invoice and MSRP, often targeting around $35,812.

What are people paying for a 2025 Subaru Forester?

2025 Subaru Forester Pricing
The 2025 Subaru Forester has a starting sticker price of $31,415, with the range-topping Forester Touring kicking off at $43,015. But Kelley Blue Book Fair Purchase Pricing currently suggests paying $773 to $2,659 less than MSRP, depending on trim and equipment.

What year to stay away from a Subaru Forester?

You should generally stay away from Subaru Forester model years known for significant engine issues, such as the 1998–2001, 2003, 2006, 2009, and 2010 models due to head gasket failures and other problems. The 2011–2014 and 2014–2018 models are also problematic, particularly for excessive oil consumption, CVT transmission issues, and suspension problems, according to sources like Panda Hub, CoPilot for Car Shopping, CarBuzz, and MotorBiscuit. 
You can watch this video to learn more about the worst model years for the Subaru Forester: 44sCar ExpertlyYouTube · Apr 14, 2025
Specific model years to avoid

• 1998–2001: These early models are known for frequent head gasket failures, which can be costly to repair. 
• 2003 and 2006: These model years experienced recurring head gasket issues and other problems like electrical malfunctions and cooling system failures. 
• 2009–2010: These years saw engine stalling, head gasket problems, and engine oil pipe ruptures. The 2010 model received particularly low reliability ratings. 
• 2011–2014: The 2.5L engine (FB25) in these models is known for excessive oil consumption, which can lead to engine damage if not addressed. The 2011 model also had poor oil warning light design. 
• 2014: Often cited as one of the worst model years, this model is known for severe oil consumption, CVT transmission problems, and broken coil springs. 
• 2015: Continued issues with engine and transmission troubles were reported, along with airbag sensor malfunctions. 
• 2018: Recall issues related to faulty rear suspension springs and engine valves affected some models. 

Common issues across multiple years

• Head gasket failure: A common issue in many pre-2012 models, especially those with the 2.5L EJ series engine, typically occurring around 60,000 to 100,000 miles. 
• Excessive oil consumption: A major problem in models with the newer FB25 engine from 2011 to 2014, which can cause serious engine damage. 
• Transmission issues: The 2014 model's CVT transmission was prone to problems, and the 2015 model also had reports of transmission troubles. 
• Suspension and wheel bearings: Problems with rear suspension springs and premature wheel bearing wear were reported in some models, including the 2014. 
• Cracking windshields: A widespread issue across multiple model years, including the 2014 and 2017, which even led to a class-action lawsuit. 

What to look for when buying a used Forester

• If considering an older model (1998-2012), check for documented evidence of head gasket replacement, preferably with upgraded multi-layer steel gaskets. 
• For 2011-2014 models, be aware of excessive oil consumption and ensure the owner is diligent about checking oil levels. If possible, check the VIN for any service bulletins or extended warranty coverage related to oil consumption. 
• If looking at a 2014 or newer, get a pre-purchase inspection, with a specific focus on the transmission and suspension. 
• Look for rust, especially in areas with heavy road salt use.