How much was a Chevy Impala in 1977?
In 1977, a new Chevy Impala typically carried an MSRP in the mid‑$5,000s up to around $7,000, depending on trim and options. That rough range reflects the different body styles and equipment available in the model year.
The Impala of 1977 sat in Chevrolet’s full‑size lineup and shared its platform with related models like the Caprice. Prices varied not only by trim but also by body style and which options a buyer selected, all amid a period of rising inflation and shifting consumer preferences.
Pricing by trim and body style
Below is a representative snapshot of the price bands you would typically see for the Impala lineup in 1977. Exact MSRPs varied by dealer, region, and option content.
- Base Impala sedan or coupe: about $5,000–$5,700
- Mid‑range or higher‑trim variants with additional equipment: about $5,700–$6,500
- Fully equipped versions or higher‑end trims with premium options: about $6,500–$7,000
In practice, buyers could expect to pay within a few thousand dollars of these figures, depending on the exact body style and how many features were included at purchase.
Context and how prices compare
The late 1970s were marked by inflation that affected sticker prices across the auto industry. The Impala remained a staple within Chevrolet’s full‑size lineup, offering a roomy interior and V8 power without reaching the price of the era’s top luxury models. The price gap between base Impala configurations and the more luxurious Caprice variants helped define Chevrolet’s market positioning at the time.
What affected price
Several factors could push the sticker upward or downward, including:
- Body style chosen (sedan, coupe, or hardtop)
- Trim level and option packages (comfort and convenience features, interior materials, etc.)
- Engine and drivetrain choices
- Dealer incentives, regional pricing, and regional taxes
Overall, the Impala’s price in 1977 fell within the mid‑range for full‑size Chevrolets of that era, with higher trims and more options lifting the price toward the upper end of the spectrum.
Summary
In 1977, a new Chevy Impala typically cost from about $5,000 to $7,000, depending on body style, trim, and options. The exact price depended on configuration and dealer specifics, but the cited range captures the general pricing landscape for the model year.
