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How much was a Ford Explorer in 1996?

In 1996, the Ford Explorer was a popular mid-size SUV that had a starting price of around $23,000 to $28,000, depending on the specific model and features. The Explorer was one of the best-selling vehicles in the United States during this time period.


Factors Influencing the Price of the 1996 Ford Explorer


The price of the 1996 Ford Explorer was influenced by several key factors:



  • Model Trim Level: The Explorer was available in multiple trim levels, including the base model, XLT, and Eddie Bauer editions. Higher trim levels with more features and options would have a higher starting price.

  • Engine and Drivetrain: Buyers could choose between a V6 or V8 engine, as well as two-wheel drive or four-wheel drive configurations, which impacted the final cost.

  • Optional Packages: Customers could add various optional packages like towing packages, premium audio systems, leather seating, and more, which would increase the overall price.

  • Dealer Markups: Dealerships may have added their own markups or dealer-installed accessories, further increasing the final purchase price.


The wide range of $23,000 to $28,000 reflects the variability in pricing based on these different factors for the 1996 Ford Explorer.


Comparison to Today's Prices


To provide some context, a comparable 2023 Ford Explorer has a starting MSRP of around $34,000 to $54,000, depending on the trim level and options. So the 1996 Explorer was significantly more affordable than today's models, reflecting the overall trend of vehicle prices increasing over time.

Kevin's Auto

Kevin Bennett

Company Owner

Kevin Bennet is the founder and owner of Kevin's Autos, a leading automotive service provider in Australia. With a deep commitment to customer satisfaction and years of industry expertise, Kevin uses his blog to answer the most common questions posed by his customers. From maintenance tips to troubleshooting advice, Kevin's articles are designed to empower drivers with the knowledge they need to keep their vehicles running smoothly and safely.