How much was a Ford Falcon in 1960?
The Ford Falcon's price in 1960 varied by market and trim, but in the United States a new Falcon commonly listed for around two thousand dollars when new. The exact sticker price depended on body style, trim level, and optional equipment, and prices in other countries varied due to currency, taxes, and local assembly.
United States price landscape in 1960
Below is a snapshot of typical sticker prices for major Falcon variants in the U.S. market that year.
- Base Falcon sedan (2-door and 4-door variants): roughly $1,900–$2,000
- Mid-range Falcon Deluxe/Custom trims: roughly $2,000–$2,200
- Higher-trim Falcon Futura or equivalent: roughly $2,100–$2,250
- Ranchero pickup variant: roughly $2,000–$2,250
Prices varied by dealer, region, and equipment; many buyers added options like radios, heaters, and automatic transmissions, which could push the price upward by a few hundred dollars.
Notes on the U.S. market
In the U.S., the Falcon's pricing was competitive for a compact car at the time, positioned against rivals such as the Rambler, Chevrolet Corvair, and Volkswagen Beetle in various trims.
Global context
Outside the United States, price levels were influenced by local currency and taxes. In markets such as Australia, the Falcon was offered through local Ford plants and dealers, with prices quoted in the local currency and adjusted for duties and equipment. Specific sticker prices in every market were published in dealer catalogs and advertisements of the era.
Summary
The 1960 Ford Falcon carried a sticker price near the US$2,000 mark in the United States, with exact figures depending on body style and trim. Market variations across countries meant that international buyers faced different price points influenced by local taxes and equipment. Overall, the Falcon was positioned as an affordable compact option in 1960, appealing to buyers seeking economical daily transportation.
