Is Ford going to make a 2025 Edge?
Ford Motor Company has announced that it will not be producing a 2025 model year version of its popular Edge crossover SUV. The decision comes as part of the automaker's broader strategy to streamline its product lineup and focus on its most profitable and in-demand vehicles.
Reasons for Discontinuing the Edge
According to Ford's recent statements, there are a few key factors behind the decision to discontinue the Edge after the 2024 model year:
- Declining Sales: The Edge has seen a steady decline in sales over the past several years, as consumer preferences have shifted more towards larger SUVs and pickup trucks.
- Overlap with Other Models: The Edge's positioning in Ford's lineup has become increasingly redundant, with the larger Explorer and smaller Escape models covering similar market segments.
- Electrification Priorities: Ford is placing a greater emphasis on developing and promoting its electric vehicle lineup, including the Mustang Mach-E and upcoming F-150 Lightning. Discontinuing the Edge allows the company to redirect resources towards these EV initiatives.li>
While the Edge has been a reliable and popular model for Ford over the years, the company's strategic decision to focus on its core strengths and emerging technologies appears to have led to the crossover's demise in the 2025 model year.
What This Means for Consumers
The discontinuation of the Edge will leave a gap in Ford's SUV lineup, potentially creating opportunities for competitors to gain market share. Consumers interested in a midsize crossover SUV from Ford will likely need to consider the Explorer or Escape as alternatives, or look to other brands entirely.
It's worth noting that Ford has not announced any plans to introduce a direct replacement for the Edge, so the company's future SUV strategy remains somewhat uncertain. Automotive enthusiasts and industry analysts will be closely watching Ford's next moves in this highly competitive segment of the market.
