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Is Fortuner allowed in the USA?

No, the Toyota Fortuner is not officially sold or allowed in the United States. The Fortuner is a mid-size SUV model produced by Toyota primarily for markets outside of North America, such as Asia, Africa, the Middle East, and Latin America.


Explanation of the Toyota Fortuner


The Toyota Fortuner is a body-on-frame SUV that shares its platform with the Toyota Hilux pickup truck. It is positioned as a more rugged and off-road-capable alternative to Toyota's other SUV models like the Highlander and 4Runner. The Fortuner has been in production since 2005 and is currently in its third generation.


While the Fortuner is a popular and successful model in many global markets, Toyota has not made the decision to bring it to the United States. This is likely due to a combination of factors, including the SUV's more utilitarian design, the perceived lack of demand for a mid-size body-on-frame SUV in the US market, and the potential overlap with other Toyota SUV offerings.


Why the Fortuner is Not Sold in the USA



  • Market Positioning: The Fortuner is positioned as a more rugged, off-road-focused SUV, which may not align as well with the preferences of many American SUV buyers who prioritize on-road comfort, technology, and family-friendly features.

  • Overlap with Existing Models: Toyota already offers the 4Runner, which is a similar body-on-frame mid-size SUV, as well as the more road-oriented Highlander. Introducing the Fortuner could create unnecessary competition within Toyota's own SUV lineup in the US.

  • Potential Demand: The demand for a body-on-frame mid-size SUV like the Fortuner may be perceived as relatively low in the US market, where unibody crossover SUVs have become increasingly popular in recent years.


While the Fortuner is not officially sold in the United States, some enthusiasts have imported the vehicle privately. However, these imported Fortuners may not be fully compliant with US safety and emissions regulations, and their availability and support may be limited.

Can you buy Toyota Land Cruiser in USA?


Toyota says that the 2024 Land Cruiser is starting to arrive at U.S. dealerships. Here's what you need to know about allocation, timing, reservations, and other dealership info. The Land Cruiser First Edition starts at $76,345, and the base 1958 model costs $57,345.



How much does Fortuner cost in USA?


All Toyota Fortuner pricing and specs

YearPrice From*Price To*
2021$42,790$62,480
2020$39,930$58,190
2019$37,730$56,320
2018$29,590$47,740



Why is Toyota Fortuner so expensive in India?


Powerful Set of Engine Options. The Fortuner comes with powerful petrol and diesel engine options. All of these are larger and hence more expensive to manufacture than smaller engines. The diesel variant is priced a bit higher because the diesel engine is dearer than others.



How much does a Toyota Fortuner cost?


Price List - TOYOTA FORTUNER Series

ModelPriceEmissions g/km
TOYOTA FORTUNER 2.4 GD-6 RB DSL ATR705,800.00-
TOYOTA FORTUNER 2.4 GD-6 4X4 DSL ATR739,100.00-
TOYOTA FORTUNER 2.8 GD-6 RB DSL ATR826,400.00-
TOYOTA FORTUNER 2.8 GD-6 RB DSL MHEV ATR834,800.00-



Can you get a Toyota Fortuner in the US?


Short answer: high tariffs make it too expensive to import any light truck that's not made in North America. The Fortuner is based on the Hilux platform, and they're usually kept separate, but both are not sold here for the same reason. But the 4Runner and new Land Cruiser are made in Japan and exported to the US.



Why is Toyota Hilux not sold in the US on Reddit?


Short answer - tariffs make it expensive to bring over any light truck that isn't also domestically produced in North America. The Fortuner, while a SUV (and primarily designed to carry passengers), is on the Hilux platform.



Why can't I buy a Toyota Hilux in the US?


The Toyota Hilux isn't sold directly in the USA primarily due to the "Chicken Tax," a 25% tariff imposed on light trucks imported into the United States. Additionally, market preferences and emission standards play a role in Toyota's decision to offer the Tacoma as the preferred light truck option in the U.S. market.



What is a Fortuner called in the US?


For the medium body-on-frame SUV segment, Toyota offers the Hilux Surf / 4Runner (Japan/North America) and the Land Cruiser Prado (Europe and Australasia).



What cars are not available in America?


Can't Touch These: Our Favorite New Cars That Aren't Sold in the...

  • Honda E. Honda. This is a rear-drive electric runabout with an exterior inspired by the original Civic.
  • Lexus LM. Lexus.
  • Suzuki Jimny. Suzuki.
  • BMW M3 Touring. BMW.
  • KTM X-Bow. KTM.
  • Renault Megane RS. Renault.
  • Toyota GRMN Yaris. Toyota.



What Toyota models are not sold in the US?


8 Of The Coolest Toyota Models You Can't Get In The U.S.

  • By Ivo Gievski March 30, 2024 11:30 am EST. Toyota.
  • 2024 Toyota Land Cruiser 70. Toyota.
  • 2024 Toyota Hilux Champ. Toyota.
  • 2024 Toyota GR Yaris. Toyota.
  • 2024 Toyota C-HR. Toyota.
  • 2024 Toyota Crown. Toyota.
  • 2024 Toyota Crown Sport. Toyota.
  • 2024 Toyota Century SUV. Toyota.


Kevin's Auto

Kevin Bennett

Company Owner

Kevin Bennet is the founder and owner of Kevin's Autos, a leading automotive service provider in Australia. With a deep commitment to customer satisfaction and years of industry expertise, Kevin uses his blog to answer the most common questions posed by his customers. From maintenance tips to troubleshooting advice, Kevin's articles are designed to empower drivers with the knowledge they need to keep their vehicles running smoothly and safely.