Is Lexus a rich person car?
Yes, Lexus is generally considered a luxury car brand that appeals to wealthier consumers. Lexus vehicles are known for their high-end features, premium materials, and sophisticated design, which contribute to their higher price tags compared to more mainstream automotive brands.
Lexus as a Luxury Brand
Lexus is the luxury vehicle division of Japanese automaker Toyota. Launched in 1989, Lexus was created to compete with other premium car brands like Mercedes-Benz, BMW, and Audi. Lexus vehicles are engineered and marketed to provide a more upscale driving experience, with a focus on comfort, quality, and advanced technology.
Lexus models typically start at higher price points than their Toyota counterparts, with the entry-level Lexus ES sedan having a base price around $40,000 in the United States. The brand's flagship models, such as the Lexus LX SUV and Lexus LS sedan, can cost well over $100,000 when fully equipped.
Who Buys Lexus Cars?
Lexus buyers tend to be more affluent consumers who can afford the premium pricing of the brand's vehicles. According to industry data, the average Lexus buyer has a household income of over $100,000 per year. Many Lexus owners are also older, with a median age in the mid-to-late 50s.
Lexus has cultivated an image of quality, reliability, and prestige, which appeals to buyers who want a luxury vehicle but may not necessarily need the high-performance capabilities of some German luxury brands. The brand's focus on customer service and its reputation for dependability also contribute to its popularity among wealthier consumers.
Factors Contributing to Lexus' Luxury Status
- Premium Materials and Design: Lexus vehicles feature high-end interior materials like leather, wood, and metal accents, as well as sophisticated exterior styling.
- Advanced Technology: Lexus models are equipped with the latest in-vehicle technology, including premium audio systems, advanced safety features, and connectivity options.
- Smooth and Quiet Ride: Lexus is known for its focus on providing a comfortable, refined driving experience, with a focus on noise reduction and a smooth, quiet ride.
- Dealer Experience: Lexus dealers are designed to provide a more personalized, high-end customer experience, with amenities like complimentary valet service and lounge areas.
While Lexus vehicles may be out of reach for many consumers, the brand's focus on luxury, quality, and customer service has made it a popular choice among wealthier buyers who can afford the premium pricing.
What rank is Lexus in luxury?
Judged in this way, Consumer Reports says BMW, Porsche and Lexus are the top three luxury brands overall.
What is the average age of Lexus owners?
The brand says its average buyer age is 53 years old, the exact same age as five years ago. Lexus' buyer loyalty is among the strongest in the industry at 60 percent.
What's so special about Lexus?
Power and Performance. Across its lineup, Lexus offers luxury vehicles with impressive power and reliable performance. The manufacturer's cutting-edge technology delivers a smooth ride with superior handling, no matter what model you choose.
Do Japanese people drive Lexus?
The Lexus brand is marketed in more than 90 countries and territories worldwide and is Japan's largest-selling make of premium cars.
What celebrity owns a Lexus?
Clooney has been seen in his new Lexus LSes numerous times over the years, seeing it as the perfect luxurious daily driver.
What car would a rich person drive?
According to the aforementioned 2022 Facebook post by Ramsey, the top 10 car brands driven by millionaires are:
- Toyota.
- Honda.
- Ford.
- Lexus.
- Subaru.
- BMW.
- Acura.
- Hyundai.
Is Lexus a wealthy car?
If you're still wondering whether Lexus vehicles are considered luxury, rest assured that it's one of the premier high-end automakers thanks to its commitment to upscale performance, design, features, and technology.
Is Lexus a status symbol?
Lexus: Japanese Craftsmanship and Innovation
Lexus is celebrated for its meticulous craftsmanship, advanced technology, and commitment to luxury. As the luxury arm of Toyota, Lexus offers vehicles that combine reliability with refined elegance.
Should I get a Lexus or BMW?
In fact, Lexus ranked as the #1 brand in J.D. Power's 2023 U.S. Vehicle Dependability Study, while BMW ranked far lower at #15. And this isn't just a one-off occurrence — this is the Lexus brand's tenth time in 12 years ranking as the number one most dependable brand according to J.D. Power's study.
What is the average income of a Lexus owner?
The Lexus owner base is younger, too, with a median age of 53 (vs. 58). Their median household income is $193,750 (vs. $198,923).
