Is Mercury owned by Ford?
Mercury was a car brand owned by Ford Motor Company, but it is no longer active as a standalone marque. Ford still owns the Mercury name and related branding assets, but there are no current Mercury vehicles on sale.
Historical context
Mercury was introduced in 1938 as Ford’s mid-range brand, positioned between Ford and the prestige Lincoln. It operated as a division within Ford Motor Company rather than as an independent company, serving as a way to broaden Ford’s market reach with a distinct lineup.
A quick look at the brand’s arc helps explain its current status.
- 1938: Mercury brand introduced as Ford’s companion marque.
- 1960s–1970s: Expanded lineup including models like Grand Marquis, Cougar, Capri, and more.
- 1990s–2000s: Attempts to modernize and reposition the lineup amid market changes and corporate restructuring.
- 2010–2011: Ford announces the discontinuation of Mercury; remaining models are phased out by 2011.
The discontinuation marked the end of Mercury as an active brand in Ford’s portfolio. However, Ford still owns the Mercury name and related trademarks, kept as corporate assets rather than an operating division.
Current status
As of today, Mercury is not an active automotive brand. There are no new Mercury vehicles, and Ford has not announced any revival plans. The company retains ownership of the Mercury brand name and logos, but the brand remains dormant.
Ownership and implications
Mercury was never an independent company; it was a division of Ford Motor Company. After the brand’s shift to dormancy, Ford retained the rights to the Mercury name and associated branding. While this means Ford could theoretically revive Mercury, there is no public plan to do so at this time.
Impact on collectors and markets
Used Mercury vehicles continue to be of interest to collectors and enthusiasts, reflecting a unique era of Ford’s branding. However, the lack of active production and ongoing parts support can affect availability and resale dynamics, with Ford prioritizing its Ford and Lincoln lines instead.
Summary
Mercury began as Ford’s mid-range brand in 1938 and existed as a distinct marque for decades, evolving through various models before Ford formally discontinued the brand around 2010–2011. Ford still owns the Mercury name and related trademarks, but there are no current Mercury vehicles on the market. The brand remains dormant, with no official revival plans announced.
