Is Mercury the luxury brand of Ford?
No, Mercury is not the luxury brand of Ford. Mercury was a separate automobile division of the Ford Motor Company that was discontinued in 2011. Ford's luxury brand is Lincoln, not Mercury.
The History of Mercury
Mercury was established by Ford in 1938 as a mid-range brand positioned between the affordable Ford models and the more premium Lincoln vehicles. Over the decades, Mercury offered a variety of sedans, coupes, and SUVs, but it never quite achieved the same level of prestige as Lincoln. By the early 2000s, Mercury's sales had declined significantly, and Ford ultimately decided to discontinue the brand in 2011 to focus on the Ford and Lincoln nameplates.
Ford's Current Luxury Brand: Lincoln
Ford's luxury division is Lincoln, which was founded in 1917 and has a long history of producing high-end vehicles. Unlike Mercury, Lincoln has maintained a stronger position in the luxury automotive market and continues to offer a range of premium sedans, SUVs, and crossovers. Lincoln is positioned as Ford's answer to other luxury brands like Cadillac, Lexus, and BMW.
The Difference Between Mercury and Lincoln
- Positioning: Mercury was a mid-range brand, while Lincoln is Ford's dedicated luxury division.
- Pricing: Lincoln vehicles are typically more expensive than Ford models, while Mercury vehicles were priced between Ford and Lincoln.
- Features: Lincoln vehicles offer more premium features, materials, and technology compared to Ford and the discontinued Mercury brand.
- Branding: Lincoln has a stronger, more established luxury brand identity compared to the now-defunct Mercury division.
In summary, while Mercury was once a part of Ford's lineup, it was not the company's luxury brand. That distinction belongs to Lincoln, which continues to be Ford's premium automotive division.
Is Ford or Mercury nicer?
When comparing the Ford brand to the Mercury brand, Ford has the advantage in the areas of horsepower, fuel efficiency and variety of models offered. Mercury has the advantage in the areas of used car pricing and towing capacity.
What is Ford's luxury brand?
Lincoln is the luxury automotive brand of Ford Motor Company, committed to creating compelling vehicles with an exceptional ownership experience to match.
Is Mercury a luxury Ford?
Mercury was founded in 1939 by Edsel Ford, son of Henry, in order to sell entry-level luxury automobiles between the regular Ford line-up and the luxury-only Lincoln vehicles.
What is GM's luxury brand?
Cadillac Motor Car Division
Cadillac Motor Car Division, or simply Cadillac (/ˈkædɪlæk/), is a division of the American automobile manufacturer General Motors (GM) that designs and builds luxury vehicles. Its major markets are the United States, Canada and China. Cadillac models are distributed in 34 additional markets worldwide.
Why did Ford discontinue Mercury?
Mercury was originally created to offer Ford customers a premium vehicle. However, the popularity and corresponding sales of Ford-branded vehicles had left the Mercury brand weak, with many of its loyal customers electing to drive Ford models.
What is the higher brand of Ford?
It was founded by Henry Ford and incorporated on June 16, 1903. The company sells automobiles and commercial vehicles under the Ford brand, and luxury cars under its Lincoln brand.
What car is better than Ford?
Toyota is ranked among the five most reliable car brands in 2022, according to the J.D. Power reliability survey . Ford failed to place even within the top 10. Japanese cars are a perfect example of long-term, guaranteed quality, and maximum performance.
What is Chevy's luxury brand?
Cadillac
Since Chevrolet is the base brand and Cadillac is the luxury brand, who is Buick for?
What is Kia's luxury brand?
Kia recognized the importance of comfort when the company created its top-of-the-line K900 luxury sedan. Packed with features unseen on competing $100,000 luxury sedans, the K900 is the talk of Miami Kia dealerships, and a dream car of many customers.
What is the upper brand of Ford?
Lincoln
Its two primary vehicle brands are Ford and Lincoln. Lincoln is considered to be the luxury arm of Ford.
