Is Subaru making a new Impreza?
As of today, Subaru has not announced a new Impreza or a next-generation model. There is no public timeline or confirmation for an Impreza revival.
The current Impreza remains part of Subaru’s lineup in several markets, but the automaker has shifted emphasis toward crossovers and electrification. Any future Impreza successor would depend on market demand and corporate strategy, and no official plans have been disclosed yet.
Current status of the Impreza
Before outlining the current state, note what the company has and has not communicated about a new generation.
- No official confirmation of a new Impreza generation or development program as of 2025.
- The Impreza nameplate continues to appear in Subaru’s regional lineups where the model is still marketed, using the existing generation that debuted in 2017 with updates through recent years.
- Subaru’s product focus has increasingly centered on crossovers/SUVs (such as the Crosstrek and Forester) and the WRX, with limited emphasis on launching a new compact sedan/hatchback.
In short, there is no public signal from Subaru about a fresh Impreza in the near term, while the current model remains available where offered and the brand reorients toward its strongest profit drivers.
What could shape the Impreza’s future
Several factors could influence whether Subaru develops a new Impreza, but none have been officially confirmed yet.
- Market demand for small sedans/hatchbacks versus crossovers is a major consideration; a revival would likely rely on a compelling packaging and efficiency story.
- Electrification could underpin a future compact car, potentially as an electric or hybrid variant, aligning with broader industry trends.
- Any announcement would probably come through Subaru’s investor relations channels or at major auto shows, with a defined timeline for introduction and availability.
Until Subaru formally signals a path forward, the Impreza’s future remains uncertain and contingent on strategic and market signals.
What to watch for in the near term
To stay informed, monitor official Subaru communications and industry reporting for any hints of a small-car program or Impreza-related disclosures.
- Watch Subaru press releases, earnings calls, and product strategy briefings for any mention of the Impreza or a replacement strategy.
- Keep an eye on major auto shows and concept reveals, where automakers sometimes preview new small-car designs or electrified variants.
- Follow automotive analysts’ notes about Subaru’s overall platform strategy and its impact on potential future compact models.
Any concrete news about a new Impreza would come with an official timeline and pricing details, so those are the elements to verify first.
Summary
There is no confirmed plan for a new Subaru Impreza as of late 2025. Subaru appears to be prioritizing crossovers and electrification, with no public timeline for a successor to the Impreza. If a revival happens, it will likely be announced through official Subaru channels with a clear release timeline and market availability. Until then, the Impreza remains a current model in regions where it is offered, but its future remains uncertain.
