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Is the Acura NSX a Japanese car?

Yes. The NSX is a product of Honda, a Japanese automaker, and its design and origin trace back to Japan. The first-generation NSX was built in Japan, while the second-generation NSX is assembled in the United States, though it remains a Japanese-brand model sold under the Acura name in North America.


Origins and branding


The NSX was developed by Honda as a landmark performance car, debuting in 1990 as a cleanly engineered, everyday‑driven supercar. The name NSX stands for New Sport eXperimental, signaling Honda’s ambitious approach to blending advanced technology with driver involvement. In North America, the model is badged and marketed as Acura NSX, reflecting Honda’s luxury‑brand strategy for that market. This setup means the car is intimately tied to Japanese engineering and corporate origins, even as production realities have shifted over time.


Production locations and manufacturing footprints differ between generations; below is a concise breakdown of where each generation was built.



  • First generation NSX (1990–2005): Built in Japan.

  • Second generation NSX (2016–2022): Built in Marysville, Ohio, USA, at the Honda Performance Manufacturing Center (HPMC); production ended in 2022 with the final variants including the Type S.


In sum, the NSX’s manufacturing footprint reflects a shift from Japan to the United States for the second generation, but the model remains a Japanese-brand product developed by Honda and sold through Acura in North America.


Branding and national-origin nuance


When discussing whether a car is “Japanese,” critics often weigh branding, engineering, and manufacturing location. For the NSX, all three factors matter, though they can diverge by generation. The car’s engineering heritage and corporate ownership are Japanese in origin, even if assembly for the latest generation occurred in the United States to support U.S. demand and workforce.


Key clarifications


To parse the question clearly, consider these points:



  • The NSX is born from Honda, a Japanese company, and the design ethos originates in Japan.

  • The first-generation NSX was assembled in Japan, reinforcing its Japanese manufacturing identity.

  • The second-generation NSX is assembled in the United States (Marysville, Ohio), a production reality that reflects globalization in modern automotive manufacturing.

  • In North America, the car is sold under the Acura brand, which is Honda’s luxury division for the region.


Therefore, the NSX is widely regarded as a Japanese car in terms of origin and branding, even though later production shifted to the United States for the sake of regional manufacturing and supply chains.


Summary


Across its two generations, the Acura NSX embodies Japanese engineering and branding. The original model was built in Japan, while the contemporary version is assembled in the United States, yet it remains a Japanese-brand product from Honda and is marketed in North America under the Acura umbrella. The distinction between origin and production location highlights how globalization has shaped even high‑end performance cars without changing their core identity.

Kevin's Auto

Kevin Bennett

Company Owner

Kevin Bennet is the founder and owner of Kevin's Autos, a leading automotive service provider in Australia. With a deep commitment to customer satisfaction and years of industry expertise, Kevin uses his blog to answer the most common questions posed by his customers. From maintenance tips to troubleshooting advice, Kevin's articles are designed to empower drivers with the knowledge they need to keep their vehicles running smoothly and safely.