Is Acura making a comeback?

Yes. Acura is staging a comeback in the U.S. and other markets with a refreshed lineup, a clearer performance-forward identity, and a push into electrification that signals a more confident mid‑term strategy.

What is driving Acura's comeback

Several strategic moves are converging to reshape Acura’s appeal: sharper styling aligned with its Precision Crafted Performance ethos, a refreshed lineup that mixes returning favorites with new tech, a stronger emphasis on performance variants, and a deliberate roll‑out of electrified models to meet evolving buyer demand.

• Sharper product cadence: more frequent introductions and updates to keep the lineup current.


• Performance differentiation: continued emphasis on Type S variants to attract enthusiasts.


• Design and perception: revisited styling and interior tech aimed at premium-luxury buyers.


• Quality and reliability focus: leveraging Honda engineering strength to improve consistency and service experience.


• Electrification push: introduction of electrified and all‑electric models to broaden appeal and meet regulatory targets.

These elements collectively shape a narrative of renewed relevance, aiming to convert cautious optimism into sustained sales momentum.

Performance as a differentiator

Acura has anchored its comeback on performance credentials, with Type S variants tuned for sharper handling and stronger acceleration. The approach is designed to stand out in a crowded luxury segment that includes established brands and new entrants alike.

Model lineup fueling momentum

The backbone of Acura's resurgence rests on a refreshed mix of cars and SUVs that balance everyday usability with sportiness and advanced tech.

• Integra — a revived compact hatchback introduced to broaden the brand’s reach and appeal to younger buyers.


• TLX and TLX Type S — a mid‑size sedan that blends comfort with performance and modern tech features.


• MDX — a three‑row SUV that has received updates to improve luxury, space, and technology integration.


• RDX — a compact luxury SUV that remains a core contributor to volume and tech storytelling.


• ZDX — Acura’s all‑electric/sporty SUV expanding the lineup into electrification with a distinct look and driving feel.

Together, these models aim to offer broad appeal across segments while showcasing Acura’s evolving focus on performance, technology, and electrification.

Electrification strategy and future plans

Acura is clearly aligning with Honda’s broader electrification push, expanding beyond traditional internal combustion with battery‑electric offerings and plug‑in hybrids. The emphasis is on building BEVs on scalable platforms and extending Acura’s performance-oriented identity into the electric realm.

• ZDX — the brand’s flagship all‑electric SUV, introduced to establish credibility in BEV performance and range.


• Expanded electrified options — additional models leveraging shared architecture and electrification technology to broaden the lineup.


• Platform strategy — use of Honda’s e:Architecture and related tech to accelerate development, pricing, and charging compatibility across markets.

Industry observers view Acura’s electrification timing as essential for staying competitive as luxury buyers increasingly gravitate toward cleaner powertrains, while the brand works to preserve the driving feel that defines its identity.

Challenges and market context

Despite positive momentum, Acura faces ongoing challenges—from fierce competition in the luxury segment to meeting rising expectations for technology, reliability, and charging infrastructure in electrified models. Dealer network performance and brand messaging will continue to be critical in turning interest into sustained sales growth.

• Competitive pressure from established luxury brands and emerging players.


• Electrification hurdles, including range, charging speed, and affordability for premium buyers.


• Maintaining a premium ownership experience across service and resale expectations.

Still, the current trajectory—new and refreshed models, performance emphasis, and a clearer electrification plan—suggests Acura is building genuine, not fleeting, momentum.

Summary

Acura’s comeback rests on a refreshed and diversified lineup, a steadfast emphasis on performance through Type S variants, and a concrete move into electrification with the ZDX and future BEVs. While challenges remain in a crowded market and a shifting powertrain landscape, the brand appears to be authoring a credible revival rather than merely chasing trend lines. If the product cadence stays strong and electric offerings meet buyer expectations, Acura could extend its renewed momentum into the next few years.

What car is Acura bringing back?

From dynamic styling to next-generation performance, the all-new RSX is crafted to elevate every drive. Join the list to stay informed on the newest Acura addition, coming in 2026.

What Acura to stay away from?

According to CarComplaints.com, the 2003 model is one of the most problematic Acura TL years, with over 400+ NHTSA user complaints. This car's top three most prominent problems are transmission failure, car shakes during acceleration, and the peeling clear coat.

What is better, Lexus or Acura?

Choosing between Lexus and Acura depends on your priorities: Lexus excels in reliability, luxury, and resale value, while Acura offers better value, a sportier driving experience, and lower average repair costs. Lexus is known for its smooth, comfortable ride and has a stronger reputation for long-term durability, often reaching higher mileage, according to sources like Lexus of Freehold and Parma Car Care Specialists. Acura is praised for its performance-oriented design and offers a strong balance of luxury and affordability, notes Acura of Overland Park. 
Lexus

• Reliability: Consistently ranks highest in dependability studies, with vehicles known for long-term durability. 
• Luxury and Comfort: Focuses on a premium, comfortable, and quiet ride with high-quality materials. 
• Resale Value: Holds a stronger resale value compared to Acura. 
• Hybrid Options: Offers a wide range of hybrid and electric models, which Acura does not. 
• Maintenance: Provides complimentary scheduled maintenance for the first two services on many new models. 

Acura

• Value: Often considered the better value due to a combination of lower pricing, performance, and technology. 
• Performance: Delivers a more sporty and dynamic driving experience. 
• Repair Costs: Has lower average annual repair costs than Lexus. 
• Safety: May have an advantage in specific safety awards, such as the 2025 IIHS Top Safety Pick ratings for certain models. 
• Maintenance: Offers complimentary scheduled maintenance for the first year/12,000 miles on new models. 

Which is right for you?

• Choose Lexus if: You prioritize the absolute best long-term reliability, a luxurious and quiet cabin, and a strong resale value.
• Choose Acura if: You are looking for a sportier feel, a better value proposition, and potentially lower running costs, while still getting a premium and reliable vehicle. 

What is the 2026 Acura coming out?

The main 2026 Acura models are the refreshed Integra and the updated MDX and RDX SUVs, with the TLX sedan being discontinued. The Integra receives a mid-cycle refresh with standard technology upgrades, while the MDX is a new luxury SUV available in various trims. The RDX is also part of the SUV lineup. An all-new, all-electric RSX EV is expected to launch in late 2026.
 
You can watch this video to learn about the pricing and features of the 2026 Acura MDX: 57sGold PonyYouTube · Sep 10, 2025
2026 Acura Integra

• Refresh: Features updated styling and technology, including a larger 9.0-inch touchscreen, wireless Apple CarPlay/Android Auto, and a wireless charging pad that are now standard on all trims. 
• Engine: Comes standard with a 200-HP VTEC Turbo engine, with an optional 6-speed manual transmission available on some trims. 
• Type S: The performance-oriented Integra Type S offers a 320-HP engine, a close-ratio 6-speed manual transmission, and performance-focused components. 

2026 Acura MDX

• Redesign: A completely new luxury SUV with a redesigned exterior, including a more aggressive front fascia. 
• Engine: Most models are powered by a 290-HP 3.5L V6 engine, while the Type S trims feature a 355-HP 3.0L turbocharged V6. 
• Trims: Available in various trims, including the Type S, A-Spec, and Advance. 

This video provides an overview of the 2026 Acura Integra Type S: 59sRaiti's RidesYouTube · Oct 19, 2025
2026 Acura RDX

• The RDX continues to be part of the lineup, with a base model starting around $45,100. 

Other models

• TLX: The TLX sedan will be discontinued for the 2026 model year. 
• RSX EV: Acura plans to release an all-electric RSX in late 2026, which will be the brand's first new EV model.