Is the Toyota Venza going to be discontinued?

As of now, there is no official announcement that Toyota plans to discontinue the Venza. The model remains in the lineup for the 2024 and 2025 model years, and any decision about its future will depend on Toyota’s electrification strategy, market demand, and product portfolio planning.

Current status and context

To understand the situation, it helps to review how the Venza fits into Toyota’s broader lineup and strategy. The Venza is a mid-size crossover that has been offered as a hybrid-only model in North America, targeting buyers who want a comfortable, efficient family vehicle with modern tech. Its sales volume is relatively modest compared with mainstream staples like the RAV4 or Camry, which means Toyota weighs it against other product priorities when planning future introductions or retirements.

Factors shaping its future include the automaker’s ongoing push toward electrification, the efficiency of shared platforms across models, and the practicality of maintaining a hybrid-only option in a market evolving toward full electrification. These dynamics apply not only to the Venza but to how Toyota allocates resources across its hybrid and electric crossovers.

The following list outlines the key considerations currently shaping the Venza’s outlook.

• Sales performance: Venza’s demand relative to other crossovers influences how long Toyota sustains production and dealership allocations.


• Electrification strategy: Toyota’s long-term plan prioritizes efficient hybrids, plug-in hybrids, and full EVs, which can impact whether a niche model remains in the lineup.


• Product portfolio optimization: Toyota periodically shifts or retires low-volume models to free up resources for higher-demand or strategically important vehicles.


• Manufacturing logistics: Vehicle family sharing and plant capacity affect decisions on whether to continue, refresh, or discontinue a model.

Overall, while the Venza remains available today, Toyota has not committed to its long-term continuation beyond the current generation, and decisions will hinge on market response and strategic priorities.

What Toyota has publicly said

Toyota has repeatedly emphasized its focus on electrification and expanding its hybrid and EV lineup. However, there has been no formal statement from Toyota indicating an imminent discontinuation of the Venza. Industry observers continue to monitor the company’s official communications, including press releases and the Toyota Newsroom, for any updates on product lifecycles.

Official statements and market context

Analysts note that Toyota tends to weigh low-volume models carefully in its product roadmaps, especially as the company accelerates its transition to electrified propulsion. Even without a specific discontinuation announcement, changes could occur in a future mid-cycle refresh or in response to shifting demand and regulatory conditions.

What could trigger a discontinuation

If Toyota decides to retire the Venza, several scenarios could drive that choice. The following list outlines plausible triggers based on industry patterns and corporate strategy.

1. Formal revision of the product plan: A company-wide decision to retire low-volume models to reallocate resources to higher-demand or strategic EV projects.


2. Demand pivot toward full EVs: A stronger consumer push toward full-electric crossovers, reducing the appeal of a hybrid-only option.


3. Platform and supply constraints: Changes in shared platforms, battery strategy, or supply chain conditions that make maintaining the Venza less viable.

In summary, while a discontinuation is possible in principle, there is no official signal yet that Toyota intends to end the Venza’s run. Buyers should stay tuned to Toyota’s official communications and closely watch upcoming model-year updates for any concrete changes.

Summary

The Toyota Venza remains in production as of the latest information, with no official notice of discontinuation. Its future hinges on Toyota’s electrification strategy, market demand, and how the broader product lineup evolves. For now, the Venza continues to be offered, but observers will be watching for any formal announcements in upcoming product cycles.

Which Toyota model is being discontinued?

Toyota has stopped making several models, including the Avalon, Yaris, Land Cruiser (in the US), and GR Supra and Venza, with the latter two scheduled for discontinuation in 2025/2026. Other recently discontinued models include the Prius C and FJ Cruiser, with production ending in recent years due to factors like declining sales and changing market demand.
 
Recently discontinued models 

• Avalon: Production ended after the 2022 model year, in line with a strategic shift toward SUVs. 
• Yaris and Yaris Hatchback: Production ended with the 2020 model year due to shrinking demand for subcompact cars. 
• Land Cruiser: Production in the US ended after the 2021 model year, mainly due to high price and lower sales. 
• GR Supra and Venza: Toyota confirmed in 2025 that these models would be discontinued, with the GR Supra ending production in March 2026. 
• FJ Cruiser: Production ceased around 2014 in most markets due to declining sales and regulatory changes. 
• Prius C: This model was retired to make way for newer hybrid and plug-in models. 
• Corolla Axio and Fielder wagon: Production will halt in October 2025. 

Other discontinued models
Auris, Avensis, Celica, FJ Cruiser, MR2, and Prius v.

What will replace the Toyota Venza 2025?

Toyota has unveiled the all-new 2025 Crown Signia. This sleek and sophisticated hybrid SUV is set to replace the discontinued Toyota Venza. The Crown Signia offers drivers a premium vehicle with cutting-edge technology, refined styling, and exceptional performance.

Why is Toyota discontinuing the Venza?

Toyota is discontinuing the Venza primarily due to a crowded lineup with overlapping models, particularly with the more popular RAV4 Hybrid, and a shift in consumer demand toward larger SUVs or electric vehicles. The introduction of the new Crown Signia also played a key role, as it occupies a similar space in the lineup and is part of a larger strategic refocus on premium, comfort-oriented, and electrified vehicles.
 
Key reasons for the discontinuation

• Model overlap: The Venza shared a platform with the RAV4 Hybrid and offered similar fuel economy, but the RAV4 was more affordable, had more cargo space, and came in more configurations, including the high-demand RAV4 Prime plug-in hybrid. 
• Shifting consumer preferences: While the Venza appealed to a niche market for a stylish, upscale hybrid, many consumers were increasingly looking for larger three-row SUVs or compact crossovers with more utility. 
• Introduction of the Crown Signia: The new Crown Signia is a direct competitor to the Venza, offering a similar midsize, two-row hybrid SUV style but with more power, cargo space, and a towing capacity that the Venza lacks. 
• Strategic realignment: Toyota is consolidating its crossover lineup to streamline its offerings and reallocate resources to future-focused projects, especially in the area of electric and hybrid technology. 
• Sales performance: The Venza's sales numbers were modest and consistently outpaced by models like the RAV4, making it difficult to justify keeping it in the lineup. 

Why isn't the Toyota Venza popular?

The Toyota Venza is not popular due to a combination of factors, including its higher price point compared to other Toyota models like the RAV4, limited cargo space, and a driving experience that some find disappointing. It also faces stiff competition and lacks features like a standard towing capability, and earlier models were considered confusing hybrids of different vehicle types. 
This video discusses some common issues with the Toyota Venza: 59sRealistickYouTube · Jan 25, 2024
Key reasons for its lack of popularity
You can watch this video to learn about common issues with the Toyota Venza: 59sTech AddictsYouTube · Nov 25, 2022

• Price and value: The Venza is often priced higher than the RAV4 Hybrid, which offers more cargo space and a lower starting price. 
• Cargo and utility: It offers less cargo space than some key competitors and does not have a towing capacity, which limits its utility compared to traditional SUVs. 
• Disappointing driving experience: Some reviews have found the driving experience to be a letdown, with critiques including a large center tunnel that hinders passenger comfort, a lack of physical buttons for the infotainment system (on some models), and issues with road noise. 
• Confusing market position: The original Venza was considered an "oddball" blending sedan and SUV features, and its return was met with a similar identity crisis, as it was a hybrid-only vehicle that didn't have the rugged appeal of a traditional SUV but was also less practical than other options. 
• Strong competition: It competes in a crowded segment with well-established and popular alternatives like the Honda CR-V Hybrid and the Toyota RAV4 Hybrid, which provide more cargo room and a lower price. 
• Other drawbacks: Owners have also reported issues such as soft paint that scratches easily, a less-than-crisp JBL sound system at high volumes, and the expensive and non-opening "stargazer" panoramic glass roof.