Is there a 2018 Toyota Venza?
No, there is no 2018 Toyota Venza model. The Toyota Venza was discontinued after the 2015 model year and has not been produced since then.
What Happened to the Toyota Venza?
The Toyota Venza was a mid-size crossover SUV that was produced by Toyota from 2008 to 2015. It was positioned between the smaller RAV4 and the larger Highlander in Toyota's SUV lineup. The Venza was designed to appeal to buyers who wanted the cargo space and all-wheel-drive capability of an SUV, but with a more car-like ride and handling.
Despite its unique positioning in the market, the Venza never achieved strong sales numbers. Toyota sold just over 56,000 Venza models in the United States in 2009, its best sales year. However, sales declined steadily after that, dropping to just 29,000 units in 2014.
In 2015, Toyota announced that the Venza would be discontinued after the 2015 model year. The company cited declining sales and a shift in consumer preferences towards larger SUVs and crossovers as the primary reasons for the Venza's discontinuation.
Why Was the Toyota Venza Discontinued?
- Declining Sales: As mentioned, the Venza never achieved strong sales numbers, with annual sales dropping from a high of 56,000 in 2009 to just 29,000 in 2014.
- Shift in Consumer Preferences: During the Venza's production run, consumer preferences shifted towards larger SUVs and crossovers, which left the Venza in a difficult position in the market.
- Overlap with Other Toyota Models: The Venza's positioning between the RAV4 and Highlander meant that it overlapped with other Toyota models, which may have contributed to its lackluster sales.
With declining sales and a shift in consumer preferences, Toyota ultimately decided to discontinue the Venza after the 2015 model year. The company has not produced a replacement model for the Venza since then.
