Was Mercury owned by Ford?
No, Mercury was not owned by Ford. Mercury was an automobile brand that was operated by the Ford Motor Company as a mid-range brand between Ford's mainstream offerings and its luxury Lincoln brand.
The History of Mercury
Mercury was founded in 1938 as a separate division of the Ford Motor Company. The brand was created to fill the gap between Ford's affordable models and Lincoln's more luxurious vehicles. Mercury cars were positioned as a mid-range option, offering more features and a higher level of refinement than a standard Ford, but at a lower price point than a Lincoln.
Over the decades, Mercury produced a wide range of models, including sedans, coupes, convertibles, and station wagons. Some of Mercury's most iconic nameplates included the Cougar, Montego, Marquis, and Grand Marquis. The brand was known for its distinctive styling and performance-oriented models.
Ford's Ownership of Mercury
Although Mercury was a separate division, it was wholly owned by the Ford Motor Company throughout its existence. Ford acquired the Mercury brand in 1938 and operated it as a distinct marque until 2011, when the decision was made to discontinue the brand.p>
The reasons for Ford's decision to discontinue Mercury were primarily due to declining sales and a desire to streamline the company's brand portfolio. As consumer preferences shifted towards larger SUVs and crossovers, Mercury's lineup of sedans and coupes became less appealing to buyers. Ford determined that it could better serve customers by focusing its resources on the Ford and Lincoln brands.p>
Conclusion
In summary, Mercury was not owned by Ford, but rather was a brand that was operated by the Ford Motor Company as a mid-range offering between its mainstream Ford models and its luxury Lincoln brand. Mercury existed as a separate division within Ford for over 70 years before the company ultimately decided to discontinue the brand in 2011.
Does Ford still own Mercury?
Ford completely phased out the Mercury brand in 2011, as the company refocused its marketing and engineering efforts solely on the Ford and Lincoln brands.
Is Lincoln a Ford engine?
About Lincoln
Lincoln is the luxury automotive brand of Ford Motor Company, committed to creating compelling vehicles with an exceptional ownership experience to match. For more information about Lincoln, please visit media.lincoln.com or www.lincoln.com.
Why did Ford eliminate Mercury?
Ford discontinued the Mercury brand in 2011 as sales dropped to less than 1 percent of US sales share. Ford recently announced the end of sales of most of their passenger cars due to shifting sales trends. Again Ford is building what sells, Trucks, SUVs and Crossovers.
Will Ford bring Mercury back?
Road presence The sculpted body size sides. Along with the sharp lines and curves.
What brand does Ford own?
Ford Motor Company: Ford, Lincoln, Troller. General Motors: Cadillac, GMC, Chevrolet, Holden. Renault-Nissan-Mitsubishi Alliance: Renault, Nissan, Infiniti, Dacia, Datsun, Samsung Renault, Lada, Mitsubishi.
Who is the parent brand of Ford?
Ford Motor Co.
(U.S.) owns Ford and Lincoln. General Motors (U.S.) owns Buick, Cadillac, Chevrolet, and GMC. Hummer is now a GMC sub-brand.
Who owned Mercury?
Mercury was a brand of medium-priced automobiles that was produced by American manufacturer Ford Motor Company between the 1939 and 2011 motor years. Created by Edsel Ford in 1938, Mercury was established to bridge the gap between the Ford and Lincoln model lines within Ford Motor Company.
Did Lincoln buy Mercury?
In February 1922, the company was acquired by Ford, its parent company to this day. Following World War II, Ford formed the Lincoln-Mercury Division, pairing Lincoln with its mid-range Mercury brand; the pairing lasted through the 2010 closure of Mercury.
What company owns Mercury Motors?
Brunswick CorporationMercury Marine / Parent organization
Mercury Marine is a marine engine division of Brunswick Corporation headquartered in Fond du Lac, Wisconsin. The main product line is outboard motors. It also produces the MerCruiser line of sterndrives and inboard engines, as well as a lineup of electric outboard motors.
What companies were previously owned by Ford?
Ford now encompasses two brands: Ford and Lincoln. Ford once owned 5 other luxury brands: Volvo, Land Rover, Jaguar, Aston Martin, and Mercury.
