What animal is the RAM logo?
The RAM logo depicts a ram, a male sheep, typically shown as a stylized head with curling horns.
In branding terms, that animal emblem is used to symbolize strength, durability, and capability associated with RAM trucks. While the artwork has evolved over time, the core animal remains a ram—the male sheep.
Identity and symbolism of the RAM emblem
The RAM logo centers on a ram’s head, a choice that aligns with the brand’s rugged, work-ready image. The horns are a key visual cue, often rendered in bold, sweeping curves to convey power and resilience.
- Animal depicted: ram (a male sheep)
- Symbolism: strength, ruggedness, reliability, and capability
- Brand usage: appears on grille badges, tailgates, and official marketing materials for RAM trucks
- Design variations: ranges from a lifelike head to a simplified silhouette with pronounced horns
Across generations, the essence of the emblem remains the ram’s head, even as styling trends influence its exact look.
Where the logo shows up and how it’s used
Before examining specifics, it’s helpful to note how the emblem functions across products and communications.
- Vehicle branding: grille badges, hood emblems, and tailgate graphics
- Marketing and advertising: featured in print, digital campaigns, and dealership materials
- Merchandise and accessories: used on apparel, keys, and other RAM-branded goods
- Global markets: adapted for regional branding while preserving the ram identity
Despite variations in color schemes and line weight, the logo’s core meaning—a ram’s head symbolizing power and endurance—remains consistent across uses.
Historical context
The RAM name and its ram-emblem arose from a long association between Dodge and a ram motif, later evolving into a standalone RAM brand under Chrysler and its successors. The modern emblem continues to honor that heritage with a bold, recognizable ram head that signals durability and capability in the pickup segment.
Summary
The RAM logo features a ram—the male sheep—presented as a head with curling horns. It serves as the emblem for RAM trucks, embodying strength and rugged reliability, with design updates over time that preserve the animal identity.
