What are Lexus core values?
Lexus, the luxury automotive brand owned by Toyota, is renowned for its unwavering commitment to quality, innovation, and customer satisfaction. At the heart of the Lexus brand are a set of core values that guide the company's approach to design, engineering, and customer service. These values are the foundation upon which Lexus has built its reputation as a premier luxury automaker.
Omotenashi: Anticipating and Exceeding Expectations
Omotenashi is a Japanese concept that embodies the spirit of hospitality and anticipating the needs of others. This principle is deeply ingrained in the Lexus brand, where the company strives to provide an exceptional customer experience that goes beyond mere satisfaction. Lexus employees are trained to anticipate the needs of their customers, offering personalized attention and going the extra mile to ensure a seamless and enjoyable experience.
Takumi Craftsmanship: Attention to Detail and Perfection
Lexus is renowned for its Takumi craftsmanship, a commitment to meticulous attention to detail and the pursuit of perfection. Takumi, or master craftspeople, are responsible for the intricate design and construction of Lexus vehicles, ensuring that every component meets the highest standards of quality and durability. This dedication to craftsmanship is evident in the precision engineering, the use of premium materials, and the overall attention to detail that characterizes Lexus vehicles.
Kaizen: Continuous Improvement and Innovation
Kaizen, the Japanese philosophy of continuous improvement, is another core value that drives the Lexus brand. Lexus is constantly seeking ways to enhance its products, services, and processes, always striving to deliver a better experience for its customers. This commitment to innovation and refinement is reflected in the company's ongoing research and development efforts, as well as its willingness to adapt and evolve in response to changing market demands and customer preferences.
Lexus Luxury: Crafting Exceptional Experiences
At the heart of the Lexus brand is a relentless pursuit of excellence, driven by the company's core values of Omotenashi, Takumi craftsmanship, and Kaizen. By consistently delivering exceptional products and services, Lexus has established itself as a leader in the luxury automotive industry, earning the trust and loyalty of its customers around the world.
What is the vision of Lexus?
The Lexus vision is built on perfecting driving pleasure through amazing experiences. From intuitive, cutting-edge Lexus Electrified technology to hand-crafted, pioneering design; we strive for personalised luxury.
What is Lexus loyalty?
KEYES LEXUS LOYALTY PROGRAM INCLUDES: As a member of our loyalty program, you will receive your first two complimentary services at no additional cost. That includes a 6 month/5,000 mile service, as well as a 12 month/ 10,000 mile service*.
What is the Lexus motto?
The original Lexus slogan, developed after Team One representatives visited Lexus designers in Japan and noted an obsessive attention to detail, became "The Relentless Pursuit of Perfection." Three firms were involved in the final phase of logo development: Saatchi & Saatchi, Molly Designs and Hunter/Korobkin, Inc.
What is Lexus best known for?
Keep reading to learn what Lexus is best known for and why it has one of the best reputations among luxury vehicle brands.
- Award-Winning Quality.
- Power and Performance.
- Fuel Efficiency.
- Environmentally Friendly Footprint.
- Interior Comfort.
- Innovative Technologies.
- Incredible Value.
- Advanced Safety.
What is Lexus company goals?
Our Vision
Today, the Lexus vision is simple - to create amazing experiences. By transforming function into emotion, performance into passion and technology into imagination.
What are the values of the Lexus brand?
What are Lexus' Core Values? With every Lexus we design, we strive to capture the emotions and needs of our customers, and cultivate amazing experiences that reflect our values. It's our value for sheer hospitality, craftsmanship, design & technology that's created loyalty and respect for the Lexus brand.
What is the mission statement of Lexus?
We are an automotive company that takes inspired design, relentless innovation and uninhibited performance and turns them into passionate, moving experiences. But, that's only part of our DNA. We're equally dedicated to offering exceptional customer experiences.
What is Lexus brand promise?
The Lexus Covenant guides every decision we make, every car we create, every service we provide. It promises the individual attention and sincere consideration that make Lexus a benchmark of customer satisfaction in the auto industry and beyond.
What is the mission statement?
A mission statement is a brief statement of the general values and principles which guide the program or office/department goals. It sets a tone and a philosophical position from which to follow a program's or office's/department's goals and objectives.
Why do Lexus hold their value?
Why do Lexus cars hold their value so well? It's simple – the quality. Lexus has an enviable reputation for excellence, both aesthetically and technologically. These are superb quality vehicles with years of research and development behind them.
