What are Lexus core values?
Lexus, the luxury vehicle division of Toyota, is renowned not only for its high-quality vehicles but also for its commitment to a set of core values that define its brand identity. These values guide Lexus in delivering exceptional customer experiences, innovative designs, and sustainable practices. In this article, we’ll explore the core values that make Lexus a standout brand in the automotive industry.
1. Pursuit of Perfection
At the heart of Lexus’s philosophy is the relentless pursuit of perfection. This value drives the company to continuously improve its vehicles, services, and customer experiences. From the meticulous craftsmanship of their interiors to the cutting-edge technology in their vehicles, Lexus strives to exceed expectations at every turn.
2. Omotenashi: Exceptional Customer Service
Lexus embraces the Japanese concept of "Omotenashi," which translates to wholehearted hospitality. This value emphasizes anticipating customer needs and delivering personalized, thoughtful service. Whether it’s during the purchase process or routine maintenance, Lexus aims to make every interaction seamless and memorable.
3. Innovation and Technology
Lexus is committed to staying at the forefront of automotive innovation. The brand invests heavily in research and development to create vehicles that are not only luxurious but also technologically advanced. From hybrid powertrains to advanced safety systems, Lexus integrates cutting-edge technology to enhance performance, efficiency, and safety.
4. Sustainability and Environmental Responsibility
As part of Toyota’s broader commitment to sustainability, Lexus prioritizes environmentally friendly practices. The brand has been a pioneer in hybrid technology, offering a range of hybrid models that reduce emissions without compromising performance. Lexus also focuses on sustainable manufacturing processes and materials to minimize its environmental impact.
5. Craftsmanship and Quality
Lexus vehicles are known for their exceptional craftsmanship and attention to detail. The brand employs Takumi master craftsmen who bring decades of experience to the production process. These artisans ensure that every vehicle meets the highest standards of quality, from the stitching on the seats to the finish of the paint.
6. Commitment to Safety
Safety is a core value for Lexus, and the brand incorporates advanced safety features into all its vehicles. The Lexus Safety System+ is a suite of technologies designed to prevent accidents and protect passengers. This includes features like adaptive cruise control, lane-keeping assist, and pre-collision systems.
7. Global Vision and Inclusivity
Lexus operates with a global vision, aiming to create vehicles that resonate with customers worldwide. The brand values inclusivity and diversity, ensuring that its designs and services cater to a wide range of preferences and cultural nuances.
Conclusion
Lexus’s core values—pursuit of perfection, exceptional customer service, innovation, sustainability, craftsmanship, safety, and inclusivity—are the foundation of its success. These principles not only define the brand but also ensure that Lexus continues to set the standard for luxury and excellence in the automotive industry.
Frequently Asked Questions
What is the Lexus motto?
The original Lexus slogan, developed after Team One representatives visited Lexus designers in Japan and noted an obsessive attention to detail, became "The Relentless Pursuit of Perfection." Three firms were involved in the final phase of logo development: Saatchi & Saatchi, Molly Designs and Hunter/Korobkin, Inc.
What is Lexus brand promise?
The Lexus Covenant guides every decision we make, every car we create, every service we provide. It promises the individual attention and sincere consideration that make Lexus a benchmark of customer satisfaction in the auto industry and beyond.
What is the vision of Lexus?
The Lexus vision is built on perfecting driving pleasure through amazing experiences. From intuitive, cutting-edge Lexus Electrified technology to hand-crafted, pioneering design; we strive for personalised luxury.
Why do Lexus hold their value?
Why do Lexus cars hold their value so well? It's simple – the quality. Lexus has an enviable reputation for excellence, both aesthetically and technologically. These are superb quality vehicles with years of research and development behind them.
What is the mission statement?
A mission statement is a brief statement of the general values and principles which guide the program or office/department goals. It sets a tone and a philosophical position from which to follow a program's or office's/department's goals and objectives.
What is Lexus loyalty?
KEYES LEXUS LOYALTY PROGRAM INCLUDES: As a member of our loyalty program, you will receive your first two complimentary services at no additional cost. That includes a 6 month/5,000 mile service, as well as a 12 month/ 10,000 mile service*.
What is Lexus company goals?
Our Vision
Today, the Lexus vision is simple - to create amazing experiences. By transforming function into emotion, performance into passion and technology into imagination.
What are the values of the Lexus brand?
What are Lexus' Core Values? With every Lexus we design, we strive to capture the emotions and needs of our customers, and cultivate amazing experiences that reflect our values. It's our value for sheer hospitality, craftsmanship, design & technology that's created loyalty and respect for the Lexus brand.
What is Lexus best known for?
Keep reading to learn what Lexus is best known for and why it has one of the best reputations among luxury vehicle brands.
- Award-Winning Quality.
- Power and Performance.
- Fuel Efficiency.
- Environmentally Friendly Footprint.
- Interior Comfort.
- Innovative Technologies.
- Incredible Value.
- Advanced Safety.
What is the mission statement of Lexus?
We are an automotive company that takes inspired design, relentless innovation and uninhibited performance and turns them into passionate, moving experiences. But, that's only part of our DNA. We're equally dedicated to offering exceptional customer experiences.
