What are the Ford Focus trim levels?
The Ford Focus trim levels vary by market and year, but you’ll commonly encounter Zetec, Titanium, ST-Line, Active and Vignale in Europe, with performance variants ST and RS available in some markets. In North America, the usual lineup was S, SE, SEL and Titanium, and Ford has not sold a Focus in the U.S. since 2018. Availability can change by model year and country.
Regional trim families
Trims are named to reflect price, equipment and styling, and the exact lineup can shift by year and country.
Non-performance trims in Europe
Below are the main trims commonly found on European-market Focus cars in recent generations.
- Zetec — base trim with essential equipment and features
- Titanium — mid-range with additional comfort and technology
- ST-Line — sport-inspired styling and wheels, often with upgraded interior trim
- Active — crossover-styled variant with higher ride height and rugged design cues
- Vignale — premium interior materials and upgraded features for a luxury feel
Trims can be offered with equipment packs and country-specific options that affect standard equipment and pricing.
Performance-focused variants
In addition to the standard trims, Ford offers sport-oriented variants that sit at the top of the lineup.
- Focus ST — a higher-performance version with engine and chassis tuning, plus distinctive styling
- Focus RS — the top-tier performance model with aggressive power, all-wheel drive (availability varies by market and year)
Availability of ST and RS can vary by year and market; in some regions they are treated as separate models rather than simple trim levels.
North American trim lineup
In the United States and Canada, the Focus was typically offered in a standard S, SE, SEL and Titanium ladder, with performance variants ST and RS appearing in certain years and markets. The U.S. market Focus was discontinued after the 2018 model year, though used examples remain common in fleets and private sales.
- S — base trim with core features
- SE — mid-range with more technology and comfort options
- SEL — upper-mid-range with additional equipment and options
- Titanium — top-tier finish with premium features and interior feel
As with other regions, the exact features and available packages depend on model year and regional specifications.
How trim selection affects features and price
Lower trims generally cost less and include fewer features, while higher trims add items such as upgraded upholstery, advanced driver-assistance features, larger infotainment screens and additional convenience gear. Sport trims like ST-Line bring not only styling cues but often a different wheel and suspension setup, whereas Vignale emphasizes interior luxury. Always verify the precise equipment for the exact model year and country, as Ford periodically updates packaging.
Summary
Trim naming for the Ford Focus is regional and year-dependent. In Europe, common non-performance trims include Zetec, Titanium, ST-Line, Active and Vignale, with ST and RS as performance variants. In North America, the familiar lineup was S, SE, SEL and Titanium, with ST/RS appearing in select years and markets; the Focus has not been sold in the U.S. since 2018. When shopping, check the specific trim names and equipment for the model year and country to understand what you’re getting.
