What brand is the infinity car?
Infiniti is the luxury vehicle brand of Nissan Motor Company. The brand’s official spelling is Infiniti (with two i’s), not Infinity, and it markets premium cars and SUVs worldwide as Nissan’s premium division.
What is Infiniti?
Infiniti is Nissan’s luxury division, designed to offer premium design, performance, and technology that sit above the standard Nissan lineup. The brand distinguishes itself with a distinct styling language and a focus on a more refined driving experience for buyers seeking upscale features.
Origins and branding
Infiniti was launched in 1989 in North America as Nissan’s premium brand, with the aim of competing with established luxury marques. The brand’s name—Infiniti—was chosen to evoke a sense of boundless potential and luxury, and it is the official spelling used on vehicles and in marketing. A common point of confusion is the similar-sounding word Infinity, which is not the brand name.
Global presence
Infiniti operates in numerous markets around the world, offering a lineup that includes sedans, coupes, and SUVs. While many models share engineering with Nissan products, Infiniti markets them under its own dealer networks and design language to reinforce its premium positioning.
Is Infiniti the same as Nissan?
No. Infiniti is Nissan’s luxury division. Nissan is the parent company, while Infiniti serves as the premium brand within the Nissan family. The two share engineering roots, but Infiniti vehicles are marketed and sold as a separate premium line with its own branding and features.
Why the confusion with Infinity?
The confusion stems from the almost identical pronunciation of the words Infiniti and Infinity. The brand name is intentionally spelled Infiniti, not Infinity, and that spelling is used consistently in marketing, showrooms, and on vehicles.
Current direction and future
As the auto industry moves toward electrification, Infiniti has signaled ongoing efforts to broaden its electrified offerings. The brand has pursued hybrid variants in markets where available and has outlined plans to expand its electric and hybrid lineup in the coming years, while continuing to emphasize premium design, technology, and a refined driving experience.
Summary
The car brand behind the Infiniti name is Infiniti, the luxury division of Nissan Motor Company. It is distinct from the generic term Infinity and represents Nissan’s premium lineup with a focus on upscale design, technology, and performance across its range of sedans and SUVs.
