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What car brand has an infinity logo?

Infiniti, Nissan’s luxury division, is the car brand associated with the infinity logo.


The emblem features a stylized road tapering toward the horizon, enclosed by an oval, designed to evoke infinite possibilities and forward momentum.


Design and symbolism


The Infiniti badge is widely recognized for its clean, modern look. It communicates a sense of motion and premium positioning that aligns with the brand’s focus on luxury performance.


Below is a concise look at the core elements and what they communicate to customers.



  • Brand identity: Infiniti, the premium division of Nissan.

  • Logo design: A stylized road that narrows toward the horizon, enclosed by an oval.

  • Meaning: Conveys infinity, limitless possibilities, and forward momentum.

  • Usage: Prominently featured on grilles, badges, marketing materials, and dealer signage worldwide.


These design choices help Infiniti position itself as a modern luxury brand focused on driving experience and ambition.


Summary


Infiniti’s infinity-inspired logo serves as a concise branding signal: luxury, motion, and endless possibilities. As Nissan’s luxury division, Infiniti uses this emblem consistently to reinforce its market identity across vehicles and campaigns.

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Kevin Bennett

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Kevin Bennet is the founder and owner of Kevin's Autos, a leading automotive service provider in Australia. With a deep commitment to customer satisfaction and years of industry expertise, Kevin uses his blog to answer the most common questions posed by his customers. From maintenance tips to troubleshooting advice, Kevin's articles are designed to empower drivers with the knowledge they need to keep their vehicles running smoothly and safely.