What car brands does Ford currently own?
Ford currently owns two car brands: Ford and Lincoln.
While the company has historically controlled additional brands through its global operations, those brands have been sold, spun off, or discontinued, leaving Ford with a focused two-brand portfolio today.
Current brand portfolio
The following list shows the brands Ford currently markets under its corporate umbrella.
- Ford
- Lincoln
These two brands represent the core of Ford's customer-facing lineup across regions and markets, including trucks, SUVs, and passenger cars, with an emphasis on electrification and advanced technologies.
Past brands once owned or controlled by Ford
Historically, Ford's portfolio included several other brands through the Premier Automotive Group and related operations. These brands were divested or discontinued over the years.
Former brands and notes
- Mercury — a separate brand that Ford phased out in 2010
- Volvo Cars — sold to Geely in 2010, now an independent global automaker
- Jaguar and Land Rover (JLR) — part of the Premier Automotive Group; sold to Tata Motors in 2008
- Aston Martin — Ford held a minority stake and contributed to development; the stake was fully disposed of by the mid-2010s
These actions reflect Ford's strategic shift toward concentrating on its two remaining consumer brands while maintaining a portfolio of partnerships and investments more aligned with its core business goals.
Context and implications
Today's Ford emphasizes electrification, software-enabled features, and global competitiveness under the Ford and Lincoln brands. The divestitures allowed Ford to focus on competition in mainstream and luxury segments, control costs, and allocate capital to new vehicle programs like EVs and hybrids and to connected services.
Summary
Ford currently owns two car brands: Ford and Lincoln. Historically, Ford also controlled several other brands via its global operations, but it has since divested or discontinued them, leaving a two-brand portfolio for the foreseeable future.
