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What company owns Pontiac?

Pontiac was an American automobile brand that was owned and operated by General Motors (GM) until it was discontinued in 2010. Pontiac was known for producing a variety of popular and iconic vehicles, including the Firebird, Trans Am, and Grand Prix, among others.


History of Pontiac and Its Ownership by General Motors


Pontiac was founded in 1926 as a division of General Motors, with the first Pontiac car being produced in 1926. Over the decades, Pontiac became one of GM's most successful and well-known brands, known for its performance-oriented vehicles and distinctive styling.


General Motors owned Pontiac from its inception in 1926 until the brand was discontinued in 2010. Pontiac was one of several GM brands, including Chevrolet, Buick, Cadillac, and others, that were part of the company's portfolio of automotive brands.


Reasons for the Discontinuation of Pontiac


In 2009, during the global financial crisis and the restructuring of the automotive industry, General Motors made the decision to discontinue the Pontiac brand. The primary reasons for this decision included:



  • Declining sales and market share for Pontiac vehicles, as consumer preferences shifted towards other GM brands and models.li>
  • The need for GM to streamline its operations and focus on its core brands, such as Chevrolet, Buick, and Cadillac, in order to remain competitive and financially viable.

  • The high costs associated with maintaining and supporting a separate brand like Pontiac, which was seen as redundant in GM's overall product lineup.


As a result, the last Pontiac vehicles were produced in 2010, and the brand was officially discontinued, marking the end of Pontiac's nearly 85-year history as part of the General Motors family of automotive brands.

Who owns Buick now?


General Motors (GM)
Buick is owned by General Motors (GM), who also owns GMC, Cadillac, and Chevrolet. Unlike most automakers, Buick is something of a legend with a history dating back over 100 years. Learn more about Buick, where Buick models are made, and more with Haggerty Buick GMC today to learn more about your favorite models.



Is Pontiac made by Buick?


The profitability of the model lineup and popularity in China ensured Buick's future within General Motors, with the decision being made to discontinue the Pontiac brand instead. Since 2005, GM had gradually consolidated Buick with GMC and former Pontiac dealerships to create the current Buick-GMC network.



Does China own 49 of GM?


SAIC General Motors Sales Co., Ltd., a national sales company. GM China has a 49 percent stake and SAIC a 51 percent stake.



Who is the parent company of Pontiac?


General Motors, their parent company, decided to focus on their main four: Chevy, Buick, Cadillac, and GMC. Basically, they were like "Sorry Saturn, you're out!" but it wasn't personal. Here's the thing: Saturn, along with Pontiac, Hummer, and Saab (RIP Oldsmobile, gone in 2004) just weren't bringing in the big bucks.



What killed Pontiac?


Facing financial problems in the late 2000s and a need to restructure, as a prequisite for a $53 billion government bailout, GM agreed to discontinue the Pontiac brand; the final Pontiac, a white G6, was assembled on January 4, 2010.



What is Chrysler Motors called now?


Stellantis N.V. is a multinational automotive manufacturing company formed from the merger in 2021 of the Italian–American conglomerate Fiat Chrysler Automobiles (FCA) and the French PSA Group. The company headquarters are located in Hoofddorp, Netherlands.



Why did GM shut down Pontiac?


Amid the financial crisis, General Motors needed a government bailout. Congress agreed but required the company to restructure its business and cut costs. In the end, GM decided to eliminate several brands, including Pontiac. The last car to wear the arrowhead badge was a G6, which ended production in early 2010.



Why was mercury discontinued?


Following an extended decline in sales and market share for Mercury, Ford announced the closure of the division at the end of 2010.



Is Pontiac GM or Chrysler?


The Pontiac quickly became the more popular option and became its own GM division upon Oakland's cancellation in 1931.



What was Pontiac's last car?


G6
The last Pontiac, a white 2010 model year G6 4-door sedan, was built at the Orion Township Assembly Line in January 2010. Pontiac was one of three brands General Motors eliminated in 2010; the other two being Hummer and Saturn.


Kevin's Auto

Kevin Bennett

Company Owner

Kevin Bennet is the founder and owner of Kevin's Autos, a leading automotive service provider in Australia. With a deep commitment to customer satisfaction and years of industry expertise, Kevin uses his blog to answer the most common questions posed by his customers. From maintenance tips to troubleshooting advice, Kevin's articles are designed to empower drivers with the knowledge they need to keep their vehicles running smoothly and safely.