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What company owns Pontiac?


Pontiac, a name synonymous with American automotive history, has undergone significant changes since its inception. This article delves into the current ownership of the Pontiac brand and its legacy in the automotive industry.


The Rise and Fall of Pontiac


Pontiac was originally established as a companion brand to General Motors' Oakland division in 1926. Over the decades, it became known for its performance vehicles and sporty designs, gaining a loyal following among car enthusiasts.


Current Ownership


As of now, Pontiac is no longer an active brand. General Motors (GM) officially discontinued the Pontiac brand in 2010 as part of its restructuring efforts following the financial crisis. The decision was influenced by a combination of declining sales and the need to streamline operations.


The Legacy of Pontiac


Despite its discontinuation, Pontiac's legacy lives on through its iconic models, such as the Pontiac GTO, Firebird, and Trans Am. These vehicles are still celebrated in car culture and have a dedicated fan base.


Conclusion


In summary, Pontiac is owned by General Motors, but the brand itself has been inactive since 2010. Its rich history and the impact it had on the automotive landscape continue to be remembered by enthusiasts and collectors alike.


Frequently Asked Questions

What was Pontiac's last car?


G6
The last Pontiac, a white 2010 model year G6 4-door sedan, was built at the Orion Township Assembly Line in January 2010. Pontiac was one of three brands General Motors eliminated in 2010; the other two being Hummer and Saturn.



Is Pontiac GM or Chrysler?


The Pontiac quickly became the more popular option and became its own GM division upon Oakland's cancellation in 1931.



Who is the parent company of Pontiac?


General Motors, their parent company, decided to focus on their main four: Chevy, Buick, Cadillac, and GMC. Basically, they were like "Sorry Saturn, you're out!" but it wasn't personal. Here's the thing: Saturn, along with Pontiac, Hummer, and Saab (RIP Oldsmobile, gone in 2004) just weren't bringing in the big bucks.



Does China own 49 of GM?


SAIC General Motors Sales Co., Ltd., a national sales company. GM China has a 49 percent stake and SAIC a 51 percent stake.



Why was mercury discontinued?


Following an extended decline in sales and market share for Mercury, Ford announced the closure of the division at the end of 2010.



Who owns Buick now?


General Motors (GM)
Buick is owned by General Motors (GM), who also owns GMC, Cadillac, and Chevrolet. Unlike most automakers, Buick is something of a legend with a history dating back over 100 years. Learn more about Buick, where Buick models are made, and more with Haggerty Buick GMC today to learn more about your favorite models.



What is Chrysler Motors called now?


Stellantis N.V. is a multinational automotive manufacturing company formed from the merger in 2021 of the Italian–American conglomerate Fiat Chrysler Automobiles (FCA) and the French PSA Group. The company headquarters are located in Hoofddorp, Netherlands.



Is Pontiac made by Buick?


The profitability of the model lineup and popularity in China ensured Buick's future within General Motors, with the decision being made to discontinue the Pontiac brand instead. Since 2005, GM had gradually consolidated Buick with GMC and former Pontiac dealerships to create the current Buick-GMC network.



Why did GM shut down Pontiac?


Amid the financial crisis, General Motors needed a government bailout. Congress agreed but required the company to restructure its business and cut costs. In the end, GM decided to eliminate several brands, including Pontiac. The last car to wear the arrowhead badge was a G6, which ended production in early 2010.



What killed Pontiac?


Facing financial problems in the late 2000s and a need to restructure, as a prequisite for a $53 billion government bailout, GM agreed to discontinue the Pontiac brand; the final Pontiac, a white G6, was assembled on January 4, 2010.


Kevin's Auto

Kevin Bennett

Company Owner

Kevin Bennet is the founder and owner of Kevin's Autos, a leading automotive service provider in Australia. With a deep commitment to customer satisfaction and years of industry expertise, Kevin uses his blog to answer the most common questions posed by his customers. From maintenance tips to troubleshooting advice, Kevin's articles are designed to empower drivers with the knowledge they need to keep their vehicles running smoothly and safely.