What did Toyota replace the Scion with?
In a strategic move, Toyota has decided to discontinue its Scion brand and instead incorporate those models into its main Toyota lineup. This change aims to provide customers with a more streamlined and cohesive brand experience.
The Scion Brand's Retirement
Scion was launched in 2003 as Toyota's youth-oriented brand, targeting younger buyers with its unique, quirky vehicle designs. However, after over a decade of operation, Scion struggled to maintain its popularity and sales. Toyota decided to retire the Scion brand in 2016 and transition its models into the Toyota lineup.
Integrating Scion Models into Toyota
With the Scion brand's retirement, Toyota has incorporated the former Scion models into its own lineup. This includes popular Scion models such as the tC coupe, iA sedan, and iM hatchback. These vehicles have been rebranded as Toyota models, maintaining their distinctive designs while benefiting from Toyota's extensive dealer network and brand recognition.
New Toyota Models Replacing Scion
In addition to integrating former Scion models, Toyota has also introduced new vehicles to replace the discontinued Scion lineup. Some of the key new Toyota models include:
- Toyota C-HR: A stylish, compact crossover SUV that replaces the Scion iM hatchback.
- Toyota Yaris iA: A subcompact sedan that replaces the Scion iA.
- Toyota 86: A sporty, rear-wheel-drive coupe that replaces the Scion tC.
These new Toyota models are designed to appeal to the same young, style-conscious buyers that were the target market for Scion, while also benefiting from Toyota's reputation for quality, reliability, and extensive dealer network.
Conclusion
The discontinuation of the Scion brand and the integration of its models into the Toyota lineup represents a strategic move by the automaker. By leveraging the Toyota brand's strength and reputation, these former Scion models and new Toyota vehicles are poised to continue attracting the younger demographic that was the focus of the Scion brand.
Why was the Toyota 86 discontinued?
The Toyobaru is being killed due to new safety regulations, but the Miata lives on. It's usually stricter emissions regulations that force automakers to discontinue their fun cars in Europe. However, the Toyota GR86 and Subaru BRZ will be discontinued due to upcoming safety legislation.
Why was the Toyota Scion discontinued?
On February 3, 2016, Toyota announced that the Scion brand would be phased out in August after the 2016 model year, stating that the company no longer required a specific marque to target younger demographics.
What are the most reliable car brands?
The Scores:
| Rank | Brand | Predicted Reliability Score (100-point scale) |
|---|---|---|
| 1 | Subaru | 68 |
| 2 | Lexus | 65 |
| 3 | Toyota | 62 |
| 4 | Honda | 59 |
Are Scion parts still made?
It doesn't matter if your xA or iQ are no longer in production, Toyota still builds and tests OEM Scion parts. Olathe Toyota Parts Center stocks these genuine Scion parts and accessories. The Scion is a dependable vehicle, but everyday use can cause some parts to wear out.
Is Toyota 86 or Subaru BRZ better?
Verdict: Toyota GT86 vs. Subaru BRZ: which should you buy? Though they're different on paper, the experience of owning and driving both these models is extremely similar, so there's no bad pick. The choice ultimately comes down to availability and styling preference.
What car replaced the Toyota Scion?
Scion Cars | Scion Lineup
Scion FR-S 2013-2016 (Rebranded as Toyota 86 for the 2017 model year.) Scion iA 2016 (Rebranded as Toyota Yaris iA for the 2017 model year.) Scion iM 2016 (Rebranded as Toyota Corolla iM for the 2017 model year.)
Are Scions reliable cars?
The Scion xB's average reliability score is 4 out of 5, which puts it in the upper tier of used cars in terms of dependability. While the Scion brand may no longer be in production, it was a subsidiary of Toyota, a brand known for producing durable and reliable vehicles.
Does the Scion FRS have a Subaru engine?
Subaru's Boxer engine is under fire. Subaru's 2.0-liter and 2.4-liter Boxer engines in the BRZ, Scion FR-S, Toyota 86, and Toyota GR86 are allegedly defective in a new class action lawsuit.
What is the Scion xB called now?
The Scion xB, along with the Toyota Matrix, was replaced by the second generation Toyota Auris-based Scion iM, which launched in April 2015 for the 2016 model year. Due to the discontinuation of the Scion marque, the Scion iM was re-branded as the Toyota Corolla iM for the 2017 model year.
Does the Scion xB have a Toyota engine?
Under the hood, Toyota installed a 2.4-liter inline-for engine carried over from the Camry's first generation. The carmaker paired it with either a five-speed manual or with a four-speed automatic.
