What did Toyota replace the Scion with?
When Toyota decided to discontinue its youth-oriented Scion brand in 2016, many car enthusiasts and loyal Scion customers were left wondering what would come next. Toyota, however, had a strategic plan to integrate Scion's most popular models into its main lineup, ensuring that the spirit of Scion lived on under the Toyota badge. Here's a detailed look at what Toyota replaced Scion with and how the transition unfolded.
The End of Scion: A Strategic Move
Scion was launched in 2003 as a sub-brand of Toyota, aimed at attracting younger buyers with its edgy designs, affordable pricing, and customizable options. Despite its initial success, sales began to decline in the following years. By 2016, Toyota announced that it would retire the Scion brand and absorb its models into the Toyota lineup. This decision allowed Toyota to streamline its offerings while continuing to cater to Scion's target demographic.
Which Scion Models Made the Transition?
Several of Scion's most beloved models were rebranded and continued under the Toyota name. Here's a breakdown of the key models that made the transition:
- Scion FR-S: This sporty coupe was rebranded as the Toyota 86. It retained its sleek design and performance-oriented features, appealing to driving enthusiasts.
- Scion iA: The compact sedan became the Toyota Yaris iA, later simplified to the Toyota Yaris Sedan. It offered practicality and efficiency for urban drivers.
- Scion iM: This hatchback was reintroduced as the Toyota Corolla iM, eventually merging into the broader Corolla lineup as a hatchback variant.
- Scion tC: Unfortunately, the Scion tC coupe was discontinued entirely and did not make the transition to the Toyota brand.
Why Did Toyota Absorb Scion?
The decision to absorb Scion into Toyota was driven by several factors:
- Declining Sales: Scion's sales had been steadily decreasing, making it less viable as a standalone brand.
- Brand Recognition: Toyota's global reputation and established customer base made it easier to market the rebranded models under its name.
- Streamlined Operations: By consolidating Scion into Toyota, the company could reduce costs and focus on a unified lineup.
The Legacy of Scion
Although Scion as a brand no longer exists, its influence is still felt in Toyota's lineup. The models that transitioned continue to embody the youthful, innovative spirit that Scion was known for. Toyota's decision to integrate Scion's best offerings ensured that loyal customers could still enjoy their favorite vehicles, now backed by the reliability and reputation of the Toyota name.
For car enthusiasts and Scion fans, the transition marked the end of an era but also the beginning of a new chapter under Toyota's banner. Whether you're driving a Toyota 86 or a Corolla Hatchback, the legacy of Scion lives on in every mile.
Frequently Asked Questions
What is the Scion xB called now?
The Scion xB, along with the Toyota Matrix, was replaced by the second generation Toyota Auris-based Scion iM, which launched in April 2015 for the 2016 model year. Due to the discontinuation of the Scion marque, the Scion iM was re-branded as the Toyota Corolla iM for the 2017 model year.
What car replaced the Toyota Scion?
Scion Cars | Scion Lineup
Scion FR-S 2013-2016 (Rebranded as Toyota 86 for the 2017 model year.) Scion iA 2016 (Rebranded as Toyota Yaris iA for the 2017 model year.) Scion iM 2016 (Rebranded as Toyota Corolla iM for the 2017 model year.)
Are Scions reliable cars?
The Scion xB's average reliability score is 4 out of 5, which puts it in the upper tier of used cars in terms of dependability. While the Scion brand may no longer be in production, it was a subsidiary of Toyota, a brand known for producing durable and reliable vehicles.
Does the Scion FRS have a Subaru engine?
Subaru's Boxer engine is under fire. Subaru's 2.0-liter and 2.4-liter Boxer engines in the BRZ, Scion FR-S, Toyota 86, and Toyota GR86 are allegedly defective in a new class action lawsuit.
Is Toyota 86 or Subaru BRZ better?
Verdict: Toyota GT86 vs. Subaru BRZ: which should you buy? Though they're different on paper, the experience of owning and driving both these models is extremely similar, so there's no bad pick. The choice ultimately comes down to availability and styling preference.
Are Scion parts still made?
It doesn't matter if your xA or iQ are no longer in production, Toyota still builds and tests OEM Scion parts. Olathe Toyota Parts Center stocks these genuine Scion parts and accessories. The Scion is a dependable vehicle, but everyday use can cause some parts to wear out.
What are the most reliable car brands?
The Scores:
| Rank | Brand | Predicted Reliability Score (100-point scale) |
|---|---|---|
| 1 | Subaru | 68 |
| 2 | Lexus | 65 |
| 3 | Toyota | 62 |
| 4 | Honda | 59 |
Why was the Toyota Scion discontinued?
On February 3, 2016, Toyota announced that the Scion brand would be phased out in August after the 2016 model year, stating that the company no longer required a specific marque to target younger demographics.
Why was the Toyota 86 discontinued?
The Toyobaru is being killed due to new safety regulations, but the Miata lives on. It's usually stricter emissions regulations that force automakers to discontinue their fun cars in Europe. However, the Toyota GR86 and Subaru BRZ will be discontinued due to upcoming safety legislation.
Does the Scion xB have a Toyota engine?
Under the hood, Toyota installed a 2.4-liter inline-for engine carried over from the Camry's first generation. The carmaker paired it with either a five-speed manual or with a four-speed automatic.
