What is Ford logo called?
The Ford logo is widely known as the "Blue Oval" or "Ford Blue Oval." It features the word Ford in white script inside a blue oval and has served as Ford's emblem since the late 1920s.
Identity and common names
Ford's emblem is widely recognized by several names in media and branding discussions. Here are the terms you’ll commonly encounter:
- Blue Oval
- Ford Blue Oval
- Ford Oval
- Ford Script on Blue Oval
These terms refer to the same emblem and reflect its combination of a blue oval shape with the iconic white script reading "Ford." The branding has remained consistent in public usage while undergoing small visual refinements over the years.
Origins and evolution
The Blue Oval first appeared in the late 1920s and has endured as the face of Ford Motor Company for nearly a century. While the core design has remained largely intact, the company has occasionally adjusted color depth, edge detailing, and the thickness of the script to suit modern branding and on-vehicle needs.
What the logo communicates
The Blue Oval is more than a graphic; it's a symbol of Ford's long history in mass-market manufacturing, reliability, and American automotive heritage. In branding terms, the logo's simplicity helps it stand out across products, advertising, and digital media.
Summary
The Ford logo is called the Blue Oval, also known as the Ford Blue Oval or Ford Oval. It pairs a white script with a blue oval and has served as Ford's emblem since the late 1920s, with periodic refinements but continued use as the primary mark of the brand.
