What is Fords aftermarket brand?
Ford's aftermarket strategy centers on Motorcraft, the official line of replacement parts Ford sells through its dealers and service partners. The company also operates a performance-focused division, Ford Performance, for enthusiasts, while “Ford Genuine Parts” serves as the broader label for authorized components. In short, Motorcraft is the core aftermarket brand, with Ford Performance handling performance-oriented parts and upgrades.
Motorcraft: Ford's official replacement parts brand
Motorcraft is Ford's primary aftermarket parts brand used for routine maintenance and replacements. It is designed to match Ford's original equipment specifications and is distributed through Ford dealerships, authorized service centers, and reputable parts retailers.
What Motorcraft covers
Below is a representative overview of the key categories Motorcraft supplies for everyday service and repairs.
- Brakes and brake components (pads, rotors, calipers)
- Electrical and battery parts
- Filters (oil, air, cabin) and fluids
- Engine and ignition parts (spark plugs, belts, hoses)
- Suspension and steering components
- Gaskets, seals and wear items
Motorcraft parts are engineered to Ford's OEM specifications and backed by parts warranties when purchased through official channels. They are widely used by dealers and independent shops alike.
Ford Performance: aftermarket parts for enthusiasts
Ford Performance is Ford's brand dedicated to high-performance parts, racing heritage, and driving experiences. It expands Ford's aftermarket reach to enthusiasts with parts and upgrades designed to increase power, handling, and capability, while maintaining compatibility with Ford powertrains and electronics.
What Ford Performance offers
Typical Ford Performance offerings include performance exhausts, intake systems, suspension upgrades, braking components, engine tuning, and related accessories.
- Performance exhausts and intake upgrades
- Lowering springs, shocks, and other suspension enhancements
- High-performance braking systems and hardware
- Engine tuning, boost kits (where applicable), and related components
- Wheels, tires, and official driving experiences or events
These parts are sold through FordPerformance.com and participating retailers, and are designed for compatible Ford models. Availability may vary by region and warranty coverage should be reviewed when combining parts with factory warranties.
Summary
Ford's aftermarket ecosystem centers on Motorcraft for official replacement parts and Ford Performance for enthusiast-oriented upgrades. Motorcraft delivers OEM-spec maintenance components through Ford's network, while Ford Performance provides performance-focused parts and experiences for riders who want higher capability from their vehicles. Together, they form the backbone of Ford's aftermarket strategy and consumer options.
