What is more expensive, Toyota or Subaru?
In general, Toyota is more expensive on average than Subaru, especially in larger SUVs and trucks; the gap tends to be smaller for smaller cars and crossovers when you compare similar trims.
Pricing landscape between brands
Prices across a brand’s lineup are shaped by model mix, features, and market strategy. Toyota offers a broader range of vehicles, including larger SUVs and pickup trucks, which can push average prices higher. Subaru, while known for standard all‑wheel drive and a strong safety profile, tends to price its models more accessibly in the core segments, with higher trims narrowing the gap.
Segment-by-segment considerations
Small cars and compact sedans
In this category, the Toyota Corolla and Subaru Impreza compete for shoppers on a tight budget. Base models are typically close in price, with occasional differences driven by standard features, warranty packages, and accessories. The overall cost difference here is often modest.
Compact crossovers
The Toyota RAV4 and Subaru Forester are the two popular choices in this space. Prices in base trims are usually close, while higher trims or added options can push one model above the other depending on the chosen packages. The gap is generally smaller in this segment than in larger SUVs.
Large and three-row SUVs
When moving into lengthier family SUVs, price spreads widen. The Toyota Highlander tends to sit at a higher starting point than the Subaru Ascent in many configurations, and top trims can widen the difference further. Overall, Toyota often commands higher sticker prices in this category, though well-equipped Subarus remain competitive.
Other factors shaping cost
Sticker price is only part of the story. Total ownership costs—fuel economy, maintenance, insurance premiums, resale value, and available incentives—vary by model and trim and can affect which brand is cheaper over time. Toyota’s reputation for reliability and strong resale can translate into favorable long-term costs, while Subaru’s standard AWD and safety features add value that some buyers may feel justifies a higher upfront price in certain trims.
Model highlights by brand
Toyota: key considerations
Toyota’s lineup emphasizes breadth and capability, including popular sedans, crossovers, and multi‑purpose SUVs. In many comparisons within the same class, Toyota models sit at a higher price point, particularly for larger vehicles and premium trims. Buyers should weigh not only the sticker price but also features, warranty coverage, and projected resale value.
Subaru: key considerations
Subaru focuses on practicality, safety, and standard all‑wheel drive across most of its lineup. This approach often means strong value at the lower and mid ranges, with higher trims reaching price levels that rival Toyota’s. For buyers prioritizing AWD and safety tech, Subaru presents compelling options even if the initial price is not the lowest in every segment.
Summary
Overall, Toyota generally costs more than Subaru on average, driven by a larger and more diverse SUV and truck lineup. Subaru tends to price its core models a bit lower, though higher trims with premium features can narrow or erase the gap. Shoppers should compare like-for-like models within the same segment, and consider total ownership costs rather than sticker price alone. Both brands offer solid value, so the best choice depends on which features, reliability factors, and driving experiences matter most to the buyer.
Which car is better, Subaru Forester or Toyota RAV4?
The Subaru Forester excels with standard all-wheel drive, generous cargo space and a focus on practicality, making it a strong option for outdoor enthusiasts. However, for drivers seeking a compact SUV that delivers on performance, technology and overall value, the Toyota RAV4 is the clear winner.
Are Subarus or Toyotas cheaper to maintain?
How much does it cost to maintain a Subaru for a year? A Subaru's typical annual maintenance cost is about $617, slightly lower than the industry average for all vehicles but higher than other Japanese brands like Toyota and Honda.
Which is more affordable, Subaru or Toyota?
When it comes to price with Toyota vs. Subaru, these two brands are similar but not identical. Toyota does tend to be slightly more expensive than Subaru, but you'll get better gas mileage with a Toyota.
Are Subarus a luxury car?
No, Subaru does not have a separate luxury brand; it is a mainstream automaker that focuses on practicality, safety, and all-wheel-drive capability. While Subaru doesn't have a distinct luxury division like Lexus (which is Toyota's brand), it offers high-end "Touring" models with more premium features that provide a more luxurious experience.
- Focus on mainstream: Subaru's brand identity is built around ruggedness and practicality, which is reflected in its marketing and product lineup.
- No separate luxury brand: Unlike other automakers who have created separate luxury brands, Subaru has chosen to stay a single, mainstream brand.
- Luxury features in high-end trims: Subaru addresses the demand for more luxury by offering top-tier trims, like the "Touring" models, which include premium amenities and advanced technology.
- Resources: Creating a separate luxury brand would require significant capital, which is a major reason why Subaru, as a smaller automaker, has not done so.
- Parent company and luxury brand: Toyota, which owns a stake in Subaru, is the parent company of Lexus, and some consider Lexus to be Subaru's "spiritual" luxury counterpart in a roundabout way.
