What is the best selling Lexus in 2023?
In 2023, the best-selling Lexus model worldwide was the RX, a mid- to large-size SUV that outpaced its siblings in most markets. The RX’s broad appeal helped it lead the brand’s sales for the year, while the NX and ES remained strong contenders.
The question of which Lexus model led sales in 2023 can be answered by looking at brand-wide data and regional performance. This article explains the leadership role of the RX, how regional results varied, and the factors behind the model's success, alongside how other Lexus models performed in the same period.
Global and regional performance
Global sales perspective
According to Lexus and market observers, the RX topped the brand’s global sales in 2023. The model’s combination of space, comfort, and hybrid options helped it outperform other Lexuses across most regions, reinforcing its position as the brand’s flagship in terms of volume.
United States market snapshot
In the United States, the RX again led Lexus’ annual sales in 2023, a pattern the model has sustained for several years. Its popularity stemmed from a balance of interior refinement, practicality for families, and the availability of efficient hybrid variants.
Why the RX led the pack
Several factors converged to push the RX to the top of Lexus’ lineup in 2023. Here are the primary drivers behind its sales leadership.
- Spacious, comfortable interior with a quiet cabin and user-friendly technology
- Refined driving experience and a smooth, premium ride quality
- Broad lineup, including hybrid options that appeal to efficiency-minded buyers
- Strong resale value and perceived reliability within the luxury SUV segment
- Wide availability across markets and a refreshed styling that kept the model current
Collectively, these attributes helped the RX attract a broad cross-section of buyers, from families to luxury-seeking solo shoppers, sustaining its lead across year-end tallies.
Other notable Lexus performers in 2023
While the RX led, other models contributed meaningfully to Lexus’ overall sales mix in 2023. Here are the models that frequently appeared high in annual tallies alongside the RX.
- Lexus NX — a compact SUV that offered modern styling and strong value, frequently ranking as the brand’s second-best seller
- Lexus ES — a refined midsize sedan that appealed to buyers prioritizing ride comfort and interior quality
- Other variants and trims within the lineup — including hybrid options across various models — helped round out the brand’s appeal in key markets
Even as the RX carried the majority of the spotlight, these models played essential roles in sustaining Lexus’ overall growth in 2023, underscoring the brand’s SUV-centric strategy alongside traditional sedan options.
Summary
The RX was the best-selling Lexus model in 2023, solidifying its place as the brand’s volume leader across multiple markets. Its success reflects a broader shift toward luxury SUVs in the premium segment, aided by a comfortable interior, refined dynamics, and hybrid options. While the RX dominated, the NX and ES contributed significantly to Lexus’ annual results, demonstrating a balanced lineup that resonated with a wide range of buyers.
What is the number one selling car in 2023?
The Tesla Model Y was the best-selling car globally in 2023, making it the first electric vehicle to achieve this title. However, the Toyota RAV4 was the best-selling car in America for 2023, followed by the Ford F-Series.
Globally
- Best-selling car: Tesla Model Y
- Why it's significant: It is the first electric vehicle to be the world's best-selling car, showing a major shift in the market.
- Runner-up: Toyota RAV4
In the United States
- Best-selling car: Ford F-Series
- Runner-up: Chevrolet Silverado
- Why it's significant: The F-Series has historically been a strong seller in the U.S., highlighting continued demand for pickup trucks.
What is the top 5 Lexus cars?
The top 5 popular Lexus models and their prices are the ES (₹62.65 - 68.23 Lakh), LM (₹2.15 - 2.69 Cr), LX (₹2.80 - 2.91 Cr), RX (₹96.13 Lakh - 1.18 Cr), NX (₹66.59 - 73.40 Lakh). Explore the complete price list of all Lexus models as of November 2025 below.
What is the most sold Lexus model?
The best-selling Lexus models are the RX SUV, the NX compact SUV, and the ES sedan. The RX has been the top seller for years, known for its blend of SUV space and compact-car agility. The NX follows as the second best-selling, and the ES is the best-selling sedan and third overall.
This video explains why the Lexus RX is the best-selling Lexus in the US: 59sTFLnowYouTube · Nov 8, 2018
- Lexus RX: This is the number-one best-selling Lexus model, praised for its versatility, reliability, and the popularity of the SUV class it competes in. The RX is available in both gas and hybrid options, offering a balance of performance and fuel efficiency.
- Lexus NX: As the second most popular model, the compact NX is a strong seller. It shares similarities with the RX, including available gas and hybrid powertrains, but in a smaller package.
- Lexus ES: The ES sedan is the best-selling Lexus sedan and the third best-selling model overall. It has sold over three million units globally and is highly regarded for its luxurious, spacious, and quiet cabin, and smooth ride.
- Lexus GX: While ranking fourth in overall sales, the midsize GX SUV is another popular model known for its combination of off-road capability and luxury.
What is the most successful Lexus?
The answer to the question, "What is the most popular Lexus model in the U.S.?" continues to be the Lexus RX. We say continues to be, as this is not a recent development. From its 1998 debut to today, the RX has been a cornerstone of the brand, and its popularity sprung into action the moment it hit dealerships.
