What is the Chevy custom package?
Chevrolet's "Custom" designation isn't a single feature kit; it's a trim level used on certain models—most notably the Silverado 1500—to deliver a value-oriented mix of styling and features without stepping up to LT or higher trims. It can appear as the base "Custom" trim or as a separate "Custom" package within a model lineup; the exact contents vary by model year and market.
In this article we explain what the Custom designation means across Chevy models, how it has been applied in recent years, and what buyers should expect if they see a vehicle listed as "Custom" or as having a "Custom" package.
Where Chevy uses the Custom designation
Chevrolet has historically used the Custom label most often on Silverado 1500 pickups, where it sits between the base WT (Work Truck) and LT trims. In some years, there is also a Custom Trail Boss variant that combines Custom styling with off‑road equipment; other models have used Custom as part of an appearance or convenience package.
- Chevrolet Silverado 1500 Custom — a distinct trim that emphasizes value with styling cues and a mid‑range feature set.
- Chevrolet Silverado 1500 Custom Trail Boss — a off‑road oriented variant that combines Custom styling with Trail Boss equipment.
- Occasional appearances on other Chevy trucks or crossovers as appearance or convenience packages named "Custom" or "Custom Convenience."
Note: The exact equipment and availability depend on the model year and market. Always check the current Chevrolet build tool or dealer specification sheets for precise contents.
What the Custom package typically includes
The Custom designation generally centers on styling and essential technology rather than advanced power or luxury features. What you get can vary by model year, but common threads include exterior and interior cues that differentiate it from the most basic trims, plus a practical set of tech and convenience items.
- Exterior styling cues such as unique grilles, body‑color accents, and distinctive badging to set the vehicle apart from base trims.
- Infotainment and connectivity features, typically including a touchscreen, Apple CarPlay/Android Auto, and Bluetooth stereo.
- Core comfort and convenience items such as power windows/locks, cruise control, and a reasonable seating layout.
- Standard safety and driver‑assist offerings that are appropriate to the year, potentially including a rearview camera; more advanced features may be optional or bundled in packages.
Because Chevrolet updates trims and packages frequently, the exact list of features should be verified with a current build sheet for the specific model year and vehicle.
How the Custom trim compares with other Chevy trims
Compared with entry‑level trims such as Work Truck WT or base L/LS configurations, the Custom trim typically adds more styling, convenience, and tech features while staying below LT and higher trims on the feature ladder. It is designed to offer a more polished look and mid‑range equipment without a major price jump.
- Price position: usually higher than the most basic trims, but lower than LT and higher trims.
- Feature emphasis: prioritizes styling and essential tech rather than luxury or premium options.
- Target buyer: customers who want a more refined look and mid‑range equipment without opting for top trims.
As with the other sections, the specifics can vary by year, so consult the official Chevrolet configuration for exact details.
Summary
The Chevy Custom designation is a flexible label used on several Chevrolet models to provide a value‑oriented mix of styling and features. Its application is most visible on the Silverado 1500, where it exists as a distinct trim and, in some years, as a sub‑package like Custom Trail Boss. Always verify the current model year details with Chevy's official build tools or a dealership to understand what a "Custom" vehicle includes for that year and configuration.
