What is the full form of Lexus?
Lexus is the luxury vehicle division of the Japanese automaker Toyota Motor Corporation. It was launched in 1989 as Toyota's premium brand to compete with other luxury car manufacturers like Mercedes-Benz, BMW, and Cadillac.
The Origins of the Lexus Brand
The Lexus brand was created by Toyota in the 1980s as a dedicated luxury division to compete with established European and American luxury car brands. The name "Lexus" was derived from the word "lexicon", which means a dictionary or encyclopedia, reflecting the brand's aim to provide a comprehensive and high-quality luxury automotive experience.
The first Lexus model, the Lexus LS 400, was launched in 1989 and was designed to challenge the dominance of the Mercedes-Benz S-Class and BMW 7 Series in the premium sedan market. The LS 400 was praised for its smooth and quiet ride, high-quality interior, and reliable performance, helping to establish Lexus as a serious contender in the luxury car segment.p>
Lexus' Expansion and Global Presence
Since its inception, Lexus has expanded its lineup to include a wide range of luxury vehicles, including sedans, SUVs, and hybrid models. The brand has also established a global presence, with sales and operations in over 90 countries worldwide.
Lexus is known for its focus on customer service, reliability, and attention to detail, which has helped it to build a loyal customer base and maintain a strong reputation in the luxury automotive market. The brand has also been recognized for its environmental initiatives, with several Lexus hybrid models offering improved fuel efficiency and reduced emissions.
Lexus' Design and Engineering Philosophy
Lexus' design and engineering philosophy is centered around the concept of "Omotenashi", which is a Japanese term that refers to the art of anticipating and catering to the needs of guests. This philosophy is reflected in the brand's attention to detail, craftsmanship, and the overall driving experience.
Lexus vehicles are known for their sleek and sophisticated designs, as well as their advanced engineering and technology features. The brand has also been at the forefront of hybrid and electric vehicle development, with several Lexus models offering hybrid powertrain options.p>
Overall, Lexus has established itself as a leading luxury automotive brand, offering a range of high-quality vehicles that combine style, performance, and a commitment to customer satisfaction.
