What is the Lexus RX called in Japan?
The Lexus RX is a popular luxury crossover SUV that has gained a significant following worldwide. However, in its home country of Japan, it is known by a different name. Understanding this nomenclature can provide insights into the brand's marketing strategies and cultural nuances.
The Japanese Name for the Lexus RX
In Japan, the Lexus RX is marketed as the Lexus Harrier. This name change reflects the vehicle's unique positioning in the Japanese market, where it is often associated with a blend of luxury and practicality.
Reasons for the Name Change
The decision to use the name Harrier in Japan can be attributed to several factors:
- Cultural Relevance: The name Harrier resonates well with Japanese consumers, evoking a sense of agility and sophistication.
- Brand Identity: Lexus aims to create a distinct identity for its vehicles in different markets, and the Harrier name helps differentiate it from other models.
- Market Strategy: By using a unique name, Lexus can tailor its marketing efforts to better suit local preferences and expectations.
Conclusion
In summary, while the Lexus RX is known globally by that name, it is referred to as the Lexus Harrier in Japan. This strategic naming not only enhances its appeal in the local market but also reflects the brand's commitment to understanding and catering to the preferences of its diverse customer base.
Frequently Asked Questions
Is the Toyota Highlander the same as the Lexus RX 350?
No, the Toyota Highlander is not the same as the Lexus RX 350. The RX offers advanced luxury, upgraded tech features, more horsepower, and luxurious materials, while the Highlander shines with seating, cargo space, and towing capability.
What does RX stand for in Lexus?
Radiant Crossover
The RX model name stands for Radiant Crossover. The word Radiant represents the bright new future Lexus envisioned at the car's launch at the start of the Millennium. The model was the first sports utility vehicle that marked a Crossover point between a luxury saloon and an off-roader. Explore the RX.
Is a Lexus just a fancy Toyota?
Lexus vehicles are the Toyota luxury brand – the same parent company owns the two automakers, and Toyota and Lexus vehicles share some components. The Lexus manufacturer is based in Japan, though their largest target market is the U.S.
Is Toyota Harrier the same as Lexus RX?
In conclusion, while the Toyota Harrier and the Lexus RX share some similarities, they are not the same vehicle. The Lexus RX offers a higher level of luxury and features, while the Toyota Harrier is marketed as a luxury vehicle in Japan.
What is Toyota Harrier also known as?
The Harrier was marketed in North America as the Lexus RX luxury utility vehicle, and competed with the likes of Mercedes-Benz ML class and BMW X5.
What is the RX 7 called in Japan?
In Japan, Mazda sold the RX-7 through its ɛ̃fini brand as the ɛ̃fini RX-7. Models in Japan included the Type S, the base model, Type R, the lightweight sports model, Type RZ, Type RB, A-spec and the Touring X, which came with a four-speed automatic transmission. The RX-7 was sold in 1993–1995 in the U.S. and Canada.
What is the name of the Lexus in Japan?
Lexus (レクサス, Rekusasu) is the luxury vehicle division of the Japanese automaker Toyota Motor Corporation.
What is Toyota version of Lexus RX?
Toyota Highlander. Even though these two vehicles are often said to be sibling vehicles, the Lexus RX is much more than merely the Lexus version of the Highlander. Your main get with the Lexus is the added luxury, but there's more to the story than that.
What do Japanese think of Lexus?
A foreign car was once a major status symbol, but a recent survey in Japan found that people of all ages rate the Japanese Lexus as their dream drive.
What is Lexus RX called in Japan?
Toyota Harrier
