What is the Lexus RX called in Japan?
The Lexus RX, a popular luxury crossover SUV, is known by a different name in its home market of Japan - the Lexus Harrier. This name has been used for the RX model since its introduction in 1997, reflecting the vehicle's positioning and branding within the Japanese automotive landscape.
The Lexus Harrier in Japan
In Japan, the Lexus RX is marketed under the name "Lexus Harrier." This name was chosen to evoke a sense of sophistication and elegance, aligning with the Lexus brand's positioning in the Japanese market. The "Harrier" name is derived from the Harrier jump jet, a British-designed military aircraft known for its vertical take-off and landing capabilities. This name was selected to convey the Lexus Harrier's agility, power, and advanced technology.
The Lexus Harrier has been a consistent seller in Japan since its introduction, appealing to consumers seeking a premium, well-equipped, and technologically advanced SUV. The Harrier name has become synonymous with the Lexus brand in Japan, and the model has maintained a strong presence in the country's luxury vehicle market.
Differences Between the Lexus RX and Harrier
While the Lexus RX and Harrier share the same underlying platform and many design elements, there are some minor differences between the two models. The Harrier may feature unique exterior styling cues, interior trim, and equipment packages tailored to the preferences of the Japanese market. Additionally, the Harrier may offer powertrain options that differ from those available in the Lexus RX sold in other global markets.
Despite these minor variations, the Lexus Harrier and RX are fundamentally the same vehicle, catering to the distinct preferences and expectations of their respective markets.
Conclusion
The Lexus RX's Japanese counterpart, the Lexus Harrier, reflects the brand's efforts to cater to the unique preferences of the Japanese automotive market. The Harrier name, derived from the Harrier jump jet, conveys a sense of sophistication and advanced technology that aligns with the Lexus brand's positioning in Japan. While there may be some minor differences between the Lexus RX and Harrier, the two models share the same underlying platform and design, offering a premium, well-equipped, and technologically advanced SUV experience to their respective customers.
What do Japanese think of Lexus?
A foreign car was once a major status symbol, but a recent survey in Japan found that people of all ages rate the Japanese Lexus as their dream drive.
What is the name of the Lexus in Japan?
Lexus (レクサス, Rekusasu) is the luxury vehicle division of the Japanese automaker Toyota Motor Corporation.
Is a Lexus just a fancy Toyota?
Lexus vehicles are the Toyota luxury brand – the same parent company owns the two automakers, and Toyota and Lexus vehicles share some components. The Lexus manufacturer is based in Japan, though their largest target market is the U.S.
What is Toyota Harrier also known as?
The Harrier was marketed in North America as the Lexus RX luxury utility vehicle, and competed with the likes of Mercedes-Benz ML class and BMW X5.
What is Lexus RX called in Japan?
Toyota Harrier
What is the RX 7 called in Japan?
In Japan, Mazda sold the RX-7 through its ɛ̃fini brand as the ɛ̃fini RX-7. Models in Japan included the Type S, the base model, Type R, the lightweight sports model, Type RZ, Type RB, A-spec and the Touring X, which came with a four-speed automatic transmission. The RX-7 was sold in 1993–1995 in the U.S. and Canada.
Is Toyota Harrier the same as Lexus RX?
In conclusion, while the Toyota Harrier and the Lexus RX share some similarities, they are not the same vehicle. The Lexus RX offers a higher level of luxury and features, while the Toyota Harrier is marketed as a luxury vehicle in Japan.
What does RX stand for in Lexus?
Radiant Crossover
The RX model name stands for Radiant Crossover. The word Radiant represents the bright new future Lexus envisioned at the car's launch at the start of the Millennium. The model was the first sports utility vehicle that marked a Crossover point between a luxury saloon and an off-roader. Explore the RX.
Is the Toyota Highlander the same as the Lexus RX 350?
No, the Toyota Highlander is not the same as the Lexus RX 350. The RX offers advanced luxury, upgraded tech features, more horsepower, and luxurious materials, while the Highlander shines with seating, cargo space, and towing capability.
What is Toyota version of Lexus RX?
Toyota Highlander. Even though these two vehicles are often said to be sibling vehicles, the Lexus RX is much more than merely the Lexus version of the Highlander. Your main get with the Lexus is the added luxury, but there's more to the story than that.
