What is the name of the Subaru Liberty in Japan?
In Japan, the Subaru Liberty is marketed as the Subaru Legacy (レガシィ).
Global naming variations
Below is a guide to how the Legacy/Liberty name has been used in key markets around the world.
- Japan: Legacy (レガシィ) – the domestic market uses the Legacy name for the model family.
- North America: Legacy – Subaru sells the model here as the Legacy; the Liberty badge is not used in this market.
- Australia: Liberty – the Legacy sedan carried the Liberty badge in many model years, while the wagon often used the Legacy name.
- Europe/other markets: Legacy – across most of Europe and other regions, the model is marketed under the Legacy name.
In short, Liberty is a regional branding choice in select markets, but in Japan the car goes by the Legacy name (レガシィ).
Historical context
Japan: Legacy branding
For Japanese buyers, Subaru’s sedan/wagon line that overseas markets refer to as Legacy is simply called Legacy in Japan, maintaining a consistent global family name for the model.
Liberty branding in other regions
The Liberty name originated as a regional label for the Subaru Legacy sedan in Australia and appeared in other markets during various generations. In most markets today, the car is marketed as the Legacy, with Liberty largely relegated to older advertising and occasional regional marketing.
Summary
The Subaru Liberty is the Australian-market badge for what Japan and most other markets call the Subaru Legacy. In Japan, the model is known and sold as the Legacy (レガシィ), demonstrating how Subaru has used different names for the same car across regions while maintaining a common lineage.
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