What is the OEM brand for Ford?
Ford's original equipment manufacturer (OEM) parts are primarily branded Motorcraft, with Ford Genuine Parts as the official dealership-label for genuine parts. Both lines are factory-approved sources for Ford vehicles.
Understanding which OEM brand to buy depends on where you shop, your vehicle, and whether you want dealer support or broad aftermarket accessibility. This article breaks down the two main OEM brands Ford uses and how they are typically used by owners and repair shops.
Two core OEM brands used by Ford
Ford specifies two primary OEM branding streams for replacement parts. The following list highlights the two main brands you will encounter when sourcing parts for Ford vehicles:
- Motorcraft
- Ford Genuine Parts
In practice, Motorcraft parts are widely used across independent repair shops and service outlets, while Ford Genuine Parts are the official parts sold through Ford dealerships; both are intended to meet Ford's original specifications.
Motorcraft
Motorcraft is the long-standing OEM parts brand from Ford that covers a broad range of items from filters and fluids to electrical components and brakes. It's commonly used in both dealership service and independent repair shops, ensuring factory-grade compatibility and performance.
Ford Genuine Parts
Ford Genuine Parts is the official label Ford assigns to parts produced to its manufacturer specifications, typically sold through authorized dealerships and service centers. It's the primary channel if you want parts that are guaranteed authentic Ford originals.
Choosing between Motorcraft and Ford Genuine Parts
While both are OEM-grade, there are practical considerations: availability, warranty terms, pricing, and service channel. If you prefer in-dealer service and warranty coverage, Ford Genuine Parts through a dealership are common. If you value broader availability and potentially lower prices, Motorcraft parts are widely stocked by independent shops.
Summary
Ford's OEM branding centers on Motorcraft and Ford Genuine Parts. Motorcraft is the widely used OEM replacement parts line, while Ford Genuine Parts is the dealership-focused official label. For most consumers, both options meet Ford's original specifications, with the choice depending on where you buy and your service preferences.
What car brands are OEM?
These 10 car OEMs dominate the global market and lead the way in terms of innovation, sustainability, and electrification.
- Volkswagen. Volkswagen was founded in 1937 and is headquartered in Wolfsburg, Germany.
- Toyota.
- Mercedes-Benz.
- Ford.
- General Motors (GM)
- BMW.
- Honda.
- SAIC Motor.
Is Ford an OEM company?
Yes, Ford is considered an Original Equipment Manufacturer (OEM) because it manufactures and sells the parts used in its vehicles. The term OEM is also sometimes used to refer to the companies that supply those parts to the vehicle manufacturer, but in the context of car parts, Ford is the OEM.
- Vehicle manufacturing: Ford designs, manufactures, and sells its own vehicles, making it an OEM in the automotive industry.
- Parts: Ford also produces the parts that go into its vehicles, such as engines, transmissions, and body panels. These are known as "genuine" or "OEM" Ford parts.
- Aftermarket vs. OEM: When you buy a Ford OEM part, you are buying a part that is identical to the one that came with your car from the factory. In contrast, aftermarket parts are made by third-party companies and are not produced by the original manufacturer.
What brand are Ford aftermarket parts?
Motorcraft®
Motorcraft® parts.
If you're looking for high-quality, competitvely priced parts for any Ford vehicle, Motorcraft® is what you need. Not only is Motorcraft® recommended by the Ford Motor Company, you can also count on the right fit, the first time.
What is Ford's OEM brand?
In fact, Motorcraft is the official parts brand of Ford and has been since its inception in the 1950s. Ford used Autolite as its parts manufacturer for a brief period in the 1960s.
