What is the philosophy of Lexus?
Lexus, the luxury vehicle division of Toyota Motor Corporation, has built a reputation for engineering exceptional automobiles that blend cutting-edge technology, unparalleled craftsmanship, and a relentless pursuit of perfection. At the heart of the Lexus brand lies a philosophy that has guided its development since its inception in 1989.
Omotenashi: The Spirit of Hospitality
The Lexus philosophy is deeply rooted in the Japanese concept of "omotenashi," which embodies the spirit of hospitality and anticipating the needs of guests. This principle is reflected in every aspect of the Lexus experience, from the meticulous attention to detail in the design and engineering of their vehicles to the personalized service provided by Lexus dealerships.
Takumi Craftsmanship
Lexus places a strong emphasis on the "takumi" craftsmanship, which refers to the highly skilled artisans who meticulously handcraft various components of their vehicles. These master craftspeople, known as "takumi," possess a deep understanding of materials and a keen eye for perfection, ensuring that every Lexus vehicle is a testament to their exceptional skills.
Relentless Pursuit of Perfection
The Lexus philosophy is also characterized by a relentless pursuit of perfection. The brand's engineers and designers are constantly striving to push the boundaries of what is possible, incorporating the latest technologies and innovations to create vehicles that offer unparalleled performance, comfort, and safety.
Attention to Detail
Lexus is renowned for its meticulous attention to detail, which is evident in every aspect of its vehicles. From the seamless integration of advanced features to the impeccable fit and finish of the interior and exterior, Lexus leaves no stone unturned in its quest to deliver a truly exceptional driving experience.
Commitment to Sustainability
In recent years, Lexus has also demonstrated a strong commitment to sustainability, investing in the development of hybrid and electric vehicles that reduce environmental impact without compromising the brand's signature luxury and performance.
The Lexus philosophy is a testament to the brand's unwavering dedication to crafting exceptional luxury vehicles that embody the essence of Japanese hospitality, craftsmanship, and innovation. By staying true to these core principles, Lexus continues to captivate and inspire drivers around the world.
What makes Lexus so special?
In the world of luxury cars, Lexus stands out as a brand that embodies the essence of luxury in every sense. With a diverse line-up of Lexus models, cutting-edge technology, and an unwavering commitment to craftsmanship and comfort, Lexus has earned its reputation as a true luxury brand.
What is the mission statement of Lexus?
We are an automotive company that takes inspired design, relentless innovation and uninhibited performance and turns them into passionate, moving experiences. But, that's only part of our DNA. We're equally dedicated to offering exceptional customer experiences.
What do Japanese think of Lexus?
A foreign car was once a major status symbol, but a recent survey in Japan found that people of all ages rate the Japanese Lexus as their dream drive.
Why do Americans love Lexus?
Luxury brands like BMW, Mercedes-Benz, and Lexus are among the most popular with wealthy American car shoppers who are looking for reliability, prestige, extra amenities, comfort, and top customer service.
What is so special about Lexus cars?
Cutting-Edge Technology
But it's not just about convenience; it's about safety too. Lexus's advanced driver assistance systems, like Lexus Safety System+, provide an extra layer of protection, utilising radar and camera technology to detect potential hazards and even assist with steering, braking, and lane-keeping.
What are the brand values of Lexus?
It's our value for sheer hospitality, craftsmanship, design & technology that's created loyalty and respect for the Lexus brand. These are the things that matter to us and the things that drive us every day. Lexus embodies the Japanese spirit of hospitality, Omotenashi.
What is the Lexus motto?
The original Lexus slogan, developed after Team One representatives visited Lexus designers in Japan and noted an obsessive attention to detail, became "The Relentless Pursuit of Perfection." Three firms were involved in the final phase of logo development: Saatchi & Saatchi, Molly Designs and Hunter/Korobkin, Inc.
What is Lexus brand promise?
The Lexus Covenant guides every decision we make, every car we create, every service we provide. It promises the individual attention and sincere consideration that make Lexus a benchmark of customer satisfaction in the auto industry and beyond.
What is the idea behind the Lexus?
The Lexus vision is built on perfecting driving pleasure through amazing experiences. From intuitive, cutting-edge Lexus Electrified technology to hand-crafted, pioneering design; we strive for personalised luxury.
What is Lexus philosophy?
This is our "Yet" Philosophy: Lexus indulges your desire for comfort and pleasure yet lives up to your high expectations for social and ecological responsibility.
