What is the retail price of a 2019 Toyota Yaris?

In the United States, the 2019 Toyota Yaris Hatchback carried MSRPs starting at about $15,650 for the base L trim and rising to roughly $19,000 for the top SE trim, before destination charges.

The price varied by trim level, transmission choice, and market. This article outlines the official U.S. MSRPs for the 2019 Yaris hatchback and explains how regional incentives and dealer pricing could affect the final sticker price.

Official U.S. MSRPs by trim

Below is a snapshot of the Manufacturer's Suggested Retail Price for the 2019 Yaris Hatchback in the United States, excluding destination charges and before any optional features or incentives.

• Yaris L — starting around $15,650


• Yaris LE — around $17,000–$18,000


• Yaris SE — around $19,000

Prices can vary by region, dealer, and available promotions, and the final sale price may differ from the listed MSRPs.

Regional variations and the used market

Prices outside the United States follow local market conditions and configurations, while the used-car market for the 2019 Yaris reflects depreciation from the original MSRPs based on mileage, condition, and demand.

Used-car price range today

As of the mid-2020s, a used 2019 Toyota Yaris typically lists between roughly $12,000 and $16,000 in the U.S., depending on mileage, trim, and overall condition. Regional availability and vehicle history can cause prices to vary widely.

Summary

The 2019 Toyota Yaris Hatchback offered a range of MSRPs in the U.S. from about $15,650 for the base L trim to around $19,000 for the SE, with variation due to region, dealer incentives, and options. In today’s market, used examples generally command prices in the roughly $12,000–$16,000 bracket, depending on mileage and condition. For precise figures, consult archived Toyota dealer literature or a local dealer’s current pricing.

Why did Toyota discontinue the Yaris?

Toyota discontinued the Yaris primarily due to declining sales of small cars as consumers shifted to larger SUVs and crossovers. Additionally, the cost to meet new safety and emissions regulations for a new generation made the vehicle less profitable, especially in the competitive U.S. market where sales had already plummeted. Toyota is also focusing resources on its hybrid and electric vehicle development, with some markets introducing the smaller Yaris Cross SUV as a replacement.
 

• Declining market demand: The overall popularity of subcompact cars waned as many consumers in markets like the US began preferring larger vehicles like SUVs and crossovers. 
• Profitability concerns: Making a new-generation Yaris compliant with modern safety and emissions standards would have made the entry-level model too expensive to build profitably. 
• Strategic shift: Toyota redirected its resources and strategy towards hybrid and electric vehicles and larger models. In some regions, this meant launching the Yaris Cross SUV to fill the gap left by the discontinued Yaris sedan and hatchback. 
• Model platform changes: The US market Yaris had been a rebadged Mazda2 for several years, indicating a lack of investment in its own subcompact platform. 

Is the 2019 Toyota Yaris a good car?

The 2019 Toyota Yaris is considered a good car for its reliability, fuel efficiency, and low ownership costs, but it lacks modern features like Apple CarPlay/Android Auto and has a weak engine. It is a strong choice for city driving, first-time car owners, or as a second vehicle, but potential buyers should consider the lack of power for highway driving and fewer advanced safety features compared to competitors.
 
Pros

• Reliability: It has a high reliability rating, and owners report low maintenance costs. 
• Fuel Efficiency: The Yaris is very fuel-efficient, making it a good choice for saving money at the pump. 
• Driving Dynamics: It offers surprisingly good handling for its class. 
• Value: It's inexpensive to buy and own, and comes with some appealing standard features. 
• Upscale Interior: Some reviewers noted the cabin has an upscale feel with attractive materials. 
• Safety Features: The Liftback model comes with more safety features than the sedan, including standard low-speed automatic emergency braking. 

Cons

• Engine Power: The 106 horsepower engine is not very powerful, which can make highway passing difficult. 
• Lack of Smartphone Integration: It does not offer Apple CarPlay or Android Auto, which are standard on most other new cars. 
• Ride Comfort: The sporty suspension can lead to a rougher ride over bumps. 
• Limited Space: Cargo and interior space is limited. 
• Part Availability: Because it was discontinued, parts may be harder to find in the future compared to more common models like the Corolla, notes this Reddit post. 

Who is the 2019 Toyota Yaris for?

• Commuters who drive mainly in the city. 
• Buyers on a budget who want a reliable and inexpensive car to own. 
• Students or first-time car buyers. 
• Those who prioritize fuel efficiency and low maintenance over power and the latest tech features. 

How much is a 2019 Toyota Yaris worth?

The value of a 2019 Toyota Yaris varies by trim, condition, and mileage, but a trade-in value is typically around $7,000 to $9,000, while a private sale value is closer to $9,000 to $12,000. For example, a "clean" trade-in value for an LE sedan might be around $7,846, while a private party value for a good-condition L sedan could be near $8,819, with options and condition significantly impacting the final price.
 
Trade-in and private sale estimates

• Trade-in value: Generally ranges from approximately $7,000 to $9,000.
• Private sale value: Typically falls between $9,000 and $12,000.
• Dealer retail value: Can be higher than private sale values. 

Factors that influence the value

• Condition: A vehicle in "outstanding" condition will be worth more than one in "rough" condition. 
• Mileage: Cars with lower mileage will have a higher value. 
• Trim: The specific trim level (L, LE, XLE) affects the starting price and features. 
• Vehicle history: Accidents, ownership history, and other factors in the vehicle's history report will impact its value. 

How to get an accurate value

• Use online appraisal tools from sites like Edmunds or CarMax.
• Provide the car's VIN and condition for a more accurate estimate. 

Does the 2019 Yaris have good resale value?

A 2019 Toyota Yaris has depreciated $4,997 or 36% in the last 3 years and has a current resale value of $8,785 and trade-in value of $7,452. A 2019 Toyota Yaris has depreciated $4,997 or 36% in the last 3 years and has a current resale value of $8,785 and trade-in value of $7,452.